Digital Audience Ratings: New Series Surge; ‘Price is Right’ Blooper Trends

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Mar 30, 2015 – Sunday Apr 5, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 21,710
2 2 American Idol 11,735
3 3 Glee 6,558
4 4 Empire 4,842
5 5 America’s Got Talent 3,952
6 6 Dancing With The Stars 2,529
7 7 America’s Funniest Home Videos 1,947
8 9 The Flash 1,936
9 8 Grey’s Anatomy 1,524
10 10 Arrow 1,314

Cable/Streaming Monday Mar 30, 2015 – Sunday Apr 5, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 Lip Sync Battle 8,644
2 2 The Walking Dead 4,608
3 3 Top Gear 4,240
4 4 Game of Thrones 3,916
5 Fear The Walking Dead 2,482
6 1 Pretty Little Liars 2,428
7 5 Key and Peele 2,406
8 6 WWE Raw 2,001
9 7 Dance Moms 1,767
10 Daredevil 1,512

Late Night Monday Mar 30, 2015 – Sunday Apr 5, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 47,114
2 3 Jimmy Kimmel Live 32,658
3 2 The Late Late Show With James Corden 17,104
4 Saturday Night Live 11,020
5 4 Conan 9,924

Trending Monday Mar 30, 2015 – Sunday Apr 5, 2015

PROGRAM RATING(000) % CHANGE
The Price Is Right 12,567 +23,301%
Fear The Walking Dead 2,482 +13,871%
Another Period 39 +5,237%

Insights:

  • Spike TV’s “Lip Sync Battle” sang its way to the top of the Cable/Streaming leaderboard this week after premiering on Thursday. The new series, which spun off from a skit introduced by Stephen Merchant on “Late Night With Jimmy Fallon,” was not only a hit on air, but also on YouTube. Several clips on the show’s channel hit nearly 1 million views over the week, including the top video, which featured Fallon’s “Like a Prayer” performance against Dwayne Johnson’s “Staying Alive.”
  • AMC capitalized on its captive audience during the season finale of “The Walking Dead” last week, airing the first sneak peek of its highly anticipated sister series, “Fear the Walking Dead.” The spot drove an increase in general awareness for the new series, as evidenced by a 200% increase in Wikipedia traffic, while the footage quickly racked up more than two million views on YouTube — all of which contributed to the new series’ fourth-place rank on this week’s cable/streaming leaderboard.
  • The Price Is Right” was the No. 1 trending program this week after model Manuela’s blooper brought one contestant a new car. The blooper was the show’s top post on Facebook this week; it also went viral on YouTube, garnering over 11 million views to date, 26x more views than any other video shared on the official channel over the past year.

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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