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Digital Audience Ratings: Ladies Love ‘The Flash,’ Netflix’s ‘Bloodline’ Trends

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Feb 9, 2015 – Sunday Feb 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 12,015
2 2 Glee 5,480
3 3 America’s Got Talent 4,569
4 5 Empire 3,507
5 4 America’s Funniest Home Videos 2,776
6 9 Supernatural 2,030
7 8 The Simpsons 1,838
8 The Vampire Diaries 1,700
9 7 American Idol 1,616
10 The Flash 1,582

Cable/Streaming Monday Feb 9, 2015 – Sunday Feb 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 4 Top Gear 5,694
2 2 The Walking Dead 5,098
3 5 Pretty Little Liars 4,676
4 1 Key and Peele 3,973
5 Game of Thrones 3,215
6 6 Dance Moms 1,866
7 7 WWE Raw 1,605
8 Bloodline 1,523
9 Better Call Saul 1,462
10 8 Impact Wrestling 1,139

Late Night Monday Feb 9, 2015 – Sunday Feb 15, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 59,883
2 2 Jimmy Kimmel Live 17,613
3 3 Conan 17,292
4 4 Saturday Night Live 7,670
5 Last Week Tonight with John Oliver 6,059

Trending Monday Feb 9, 2015 – Sunday Feb 15, 2015

PROGRAM RATING(000) % CHANGE
Bloodline 1,523 +36,839%
Dexter 387 +1,720%
American Crime 552 +951%

 

Insights:

  • A week following its midseason premiere, “The Flash” returned to the Broadcast Top 10 leaderboard thanks to fan activity on Facebook, which increased 210% this week. The top post on Facebook this week was a witty Valentine’s Day wish for the female “Flash” fans.
  • Netflix is at it again with the first full trailer release for its upcoming drama “Bloodline,” set to premiere in March. The full trailer follows a teaser, shared on YouTube in October of last year, but already has nearly 1 million more views in just a week’s time, landing the show on the Cable/Streaming and Trending leaderboards this week.
  • The much-anticipated premiere of “Better Call Sauldidn’t disappoint, and fans showed their approval (and curiosity) by engaging with the show’s posts across all of its social pages, and viewing the Wikipedia page more than 620,000 times.
  • More than a year after its series finale, “Dexter” proved it can still be trendy. A series of three posts last week drove an influx in Facebook engagement surrounding Valentine’s Day, Friday the 13th and Michael C. Hall’s quick return to Broadway this month.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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