Digital Audience Ratings: ‘Kimmel’ Came in Like a Wrecking Ball

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Aug 24, 2015 – Sunday Aug 30, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Voice 11,160
2 1 America’s Got Talent 10,522
3 10 Dancing With The Stars 3,052
4 3 America’s Funniest Home Videos 2,749
5 4 Empire 2,093
6 7 So You Think You Can Dance 1,288
7 Gotham 1,285
8 6 Glee 1,217
9 8 Scream Queens 1,211
10 The Simpsons 1,178

Cable/Streaming Monday Aug 24, 2015 – Sunday Aug 30, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 12,917
2 3 Lip Sync Battle 6,626
3 2 Dance Moms 5,906
4 5 Beyond Scared Straight 4,048
5 4 Top Gear 3,877
6 8 Pretty Little Liars 3,425
7 7 Teen Wolf 3,199
8 10 WWE Tough Enough 2,664
9 Hand of God 1,882
10 Impractical Jokers 1,841

Late Night Monday Aug 24, 2015 – Sunday Aug 30, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 Jimmy Kimmel Live! 36,211
2 1 The Tonight Show Starring Jimmy Fallon 23,905
3 3 Conan 13,671
4 4 Last Week Tonight with John Oliver 9,536
5 5 The Late Late Show With James Corden 4,617

Trending Monday Aug 24, 2015 – Sunday Aug 30, 2015

PROGRAM RATING(000) % CHANGE
Way Out West 551 +387,680%
Branson Famous 942 +232,487%
CNN Tonight 47 +28,293%

 

Insights:

  • Fans are getting excited for Fox’s “Gotham” to return on air, as a new Season 2 Promo Clip garnered nearly 1 million views on YouTube throughout the week, driving the series to resurface on the Broadcast leaderboard once again.
  • Amazon’s new streaming original “Hand of God” made its first appearance on the Cable leaderboard that garnered more than 1 million new YouTube views on its official trailer, while fans continued to share and comment on new clips posted to Facebook over the week.
  • Miley helped Kimmel rise to the top of this week’s Late Night leaderboard, as the comedian featured the VMA’s host prominently in several skits. Fans eagerly tuned in to watch Miley Cyrus Undercover and Paul McCartney’s reaction to Miley Cyrus on YouTube, contributing more than 15MM views this week.
  • CNN Tonight’s” DAR-TV jumped more than 28,000% thanks to a Facebook post highlighting the viral video criticizing the #BlackLivesMatter campaign, which garnered nearly 40k shares alone.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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