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Digital Audience Ratings: Kermit & Friends Hop to Broadcast Leaderboard

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Aug 31, 2015 – Sunday Sep 6, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 10,074
2 2 America’s Got Talent 9,542
3 3 Dancing With The Stars 3,088
4 5 Empire 2,460
5 4 America’s Funniest Home Videos 2,276
6 Grey’s Anatomy 1,781
7 Kitchen Nightmares 1,667
8 The Muppets 1,543
9 Arrow 1,524
10 Quantico 1,364

Cable/Streaming Monday Aug 31, 2015 – Sunday Sep 6, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 13,651
2 3 Dance Moms 4,648
3 5 Top Gear 4,056
4 4 Beyond Scared Straight 3,561
5 6 Pretty Little Liars 2,406
6 2 Lip Sync Battle 2,249
7 Impact Wrestling 1,864
8 10 Impractical Jokers 1,841
9 Narcos 1,708
10 All Access 1,657

Late Night Monday Aug 31, 2015 – Sunday Sep 6, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Tonight Show Starring Jimmy Fallon 38,310
2 1 Jimmy Kimmel Live! 32,109
3 3 Conan 8,994
4 4 Last Week Tonight with John Oliver 7,386
5 5 The Late Late Show With James Corden 3,967

Trending Monday Aug 31, 2015 – Sunday Sep 6, 2015

PROGRAM RATING(000) % CHANGE
Steampunk’d 231 +1,579%
Being Mary Jane 201 +1,561%
Rosewood 585 +1,267%

 

Insights:

  • ABC’s fall programs made up three of five newcomers to this week’s Broadcast leaderboard, with “Grey’s Anatomy” resurfacing as the fifth most engaging program, followed by new series “The Muppets” and “Quantico” at eighth and 10th, respectively. Facebook drove more than 55% of “Grey’s Anatomy’s” engagement thanks to hundreds of thousands of likes, shares and comments on content sharing the recent Entertainment Weekly TGIT Cover as well as this Happy Birthday post to Sara Ramirez, while “The Muppets” garnered comparable Facebook post activity on the Top 5 People You’ll Meet at Work promo.
  • With just a week of availability on Netflix, “Narcos” more than doubled its DAR-TV from last week with more than 1.7 million engagements. The streaming original saw engagements double across Facebook, Tumblr and Instagram throughout the week, while the official trailer continued to pick up steam on YouTube, contributing more than 500k new views to this week’s DAR-TV.
  • GSN’s new competition series “Steampunk’d” topped off this week’s trending leaderboard after garnering more than 200k YouTube views on new episode promos shared throughout the week.

 

Jason Klein is the co-founder and co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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