Digital Audience Ratings: ‘Fear’ Boosts ‘The Walking Dead’; Affleck & Damon “Greenlight” Trending

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Aug 17, 2015 – Sunday Aug 23, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 12,237
2 2 The Voice 11,744
3 3 America’s Funniest Home Videos 3,949
4 4 Empire 2,450
5 7 Kitchen Nightmares 1,591
6 5 Glee 1,353
7 6 So You Think You Can Dance 1,297
8 10 Scream Queens 1,185
9 Supernatural 1,179
10 Dancing With The Stars 964

Cable/Streaming Monday Aug 17, 2015 – Sunday Aug 23, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 15,816
2 3 Dance Moms 8,342
3 4 Lip Sync Battle 7,128
4 5 Top Gear 3,800
5 6 Beyond Scared Straight 3,042
6 9 The Walking Dead 2,703
7 10 Teen Wolf 2,379
8 2 Pretty Little Liars 2,294
9 8 Inside Amy Schumer 2,061
10 7 WWE Tough Enough 1,805

Late Night Monday Aug 17, 2015 – Sunday Aug 23, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 32,631
2 2 Jimmy Kimmel Live! 20,245
3 3 Conan 15,357
4 4 Last Week Tonight with John Oliver 12,006
5 5 The Late Late Show With James Corden 6,906

Trending Monday Aug 17, 2015 – Sunday Aug 23, 2015

PROGRAM RATING(000) % CHANGE
Game Shakers 688 +9,264%
All In with Chris Hayes 193 +2,801%
Project Greenlight 301 +1,339%

 

Insights:

  • Supernatural” celebrated its way to the ninth slot on this week’s Broadcast leaderboard after posts sharing well wishes for actor Misha Collins’ birthday alongside several Teen Choice Awards Congratulations posts helped the series more than triple its Facebook Engagement over the week, with more than 600k likes, shares and comments.
  • AMC’s “The Walking Dead” jumped four spots on this week’s Cable leaderboard following a 25% jump in engagement from last week, thanks to heightened excitement surrounding the premiere of sister series “Fear the Walking Dead;” the new series fell just short of this week’s top 10. Instagram was “TWD’s” strongest channel, contributing more than 47% of the show’s 2.7 million engagements, more than 400k of which were driven by cross-promotional content for “Fear the Walking Dead.”
  • After a 10-year hiatus, HBO has released its first trailer for season four of “Project Greenlight”. The trailer, which prominently features producers Ben Affleck and Matt Damon, has garnered more than 290,000 YouTube views in just a few days, landing the docu-series third on this week’s Trending leaderboard.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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