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Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jan 12, 2014 – Sunday Jan 18, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 11,008
2 3 Glee 6,209
3 2 America’s Funniest Home Videos 4,857
4 4 America’s Got Talent 4,392
5 7 Empire 3,033
6 Allegiance 1,953
7 6 American Idol 1,825
8 8 The Simpsons 1,653
9 The Flash 1,526
10 Supernatural 1,355

Cable/Streaming Monday Jan 12, 2014 – Sunday Jan 18, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 4 Key and Peele 5,590
2 3 Top Gear 5,463
3 2 Pretty Little Liars 4,688
4 House of Cards 3,639
5 7 Man Seeking Woman 2,605
6 12 Monkeys 2,532
7 1 The Walking Dead 2,486
8 6 WWE Raw 1,614
9 Eye Candy 1,425
10 Dance Moms 1,327

Late Night Monday Jan 12, 2014 – Sunday Jan 18, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 41,452
2 2 Jimmy Kimmel Live 21,281
3 3 Conan 9,753
4 4 The Graham Norton Show 4,010
5 Late Show With David Letterman 2,971

Trending Monday Jan 12, 2014 – Sunday Jan 18, 2014

PROGRAM RATING(000) % CHANGE
The Man in the High Castle 112 +2,241,400%
Allegiance 1,953 +58,615%
The Expanse 232 +8,724%

 

Insights:

  • NBC’s “Allegiance” is building a dedicated fanbase three weeks ahead of its series premiere. This week, the show released a series of promos on YouTube, and began ramping up on Facebook, landing it on this week’s Broadcast and Trending leaderboards.
  • It’s official: The last weekend in February will be spent by many on the couch, binge-watching the newest season of “House of Cards.” Netflix announced the show’s third reason will be available February 27, and released the first official trailer, which racked up more than 3MM views. To add to the anticipation, Kevin Spacey took home a Golden Globe for his season 2 performance, which helped put “House of Cards” in the number four spot on this week’s Cable/Streaming leaderboard.
  • Syfy’s “12 Monkeys” has been piquing fans’ interest since its first trailer release in September. The series premiere drove organic search to a new high, with nearly 90k fans viewing the show’s Wikipedia page — a 440% increase from last week.
  • All eyes were on MTV’s new drama this week as “Eye Candy” aired its first episode on January 12. Following the premiere, MTV uploaded the full pilot episode on YouTube, driving an additional 1M views of the episode this week. YouTube content was also cross-promoted via the official Facebook and Twitter presences.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.