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Digital Audience Ratings: Fall Trailers Triumph; Colbert Captivates Late Night

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Sep 7, 2015 – Sunday Sep 13, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 10,559
2 2 America’s Got Talent 9,352
3 4 Empire 3,567
4 5 America’s Funniest Home Videos 3,439
5 3 Dancing With The Stars 2,637
6 8 The Muppets 1,681
7 The Flash 1,654
8 7 Kitchen Nightmares 1,642
9 9 Arrow 1,569
10 Supernatural 1,544

Cable/Streaming Monday Sep 7, 2015 – Sunday Sep 13, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 16,488
2 3 Top Gear 4,052
3 2 Dance Moms 3,954
4 6 Lip Sync Battle 3,352
5 4 Beyond Scared Straight 3,087
6 American Horror Story 3,071
7 5 Pretty Little Liars 2,413
8 10 All Access 1,955
9 The Walking Dead 1,775
10 7 Impact Wrestling 1,749

Late Night Monday Sep 7, 2015 – Sunday Sep 13, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 67,322
2 2 Jimmy Kimmel Live! 25,688
3 Late Show with Stephen Colbert 10,892
4 4 Last Week Tonight with John Oliver 8,947
5 3 Conan 8,403

Trending Monday Sep 7, 2015 – Sunday Sep 13, 2015

PROGRAM RATING(000) % CHANGE
House of DVF 176 +3,286%
Jessica Jones 412 +1,752%
Drugs, Inc. 109 +1,730%

 

Insights:

  • Fans are gearing up for the upcoming premieres of “The Flash” and “Supernatural,” with trailers released across social driving both series to rank within the Broadcast top 10. Throughout the week, fans of “The Flash” took to YouTube, where three trailers were uploaded garnering more than 1 million combined views, while “Supernatural” fans activated on Facebook, driving 38% of the brand’s cross-channel engagement.
  • American Horror Story” also debuted a trailer this week, driving the FX original to No. 6 on this week’s Cable leaderboard, as the Hotel Hallways clip racked up more than 2 million views on YouTube, and nearly 100k shares on Facebook.
  • Stephen Colbert made his debut on the Late Night leaderboard after his first week of hosting “Late Show.” Coming in third with more than 10 million views, the new late night host captivated fans on YouTube where clips of his interview with Vice President Biden and his “Trump Buffet” monologue were viewed millions of times.
  • E!’s “House of DVF” topped this week’s Trending leaderboard with engagement for the series up more than 3,200% driven by fan engagement on tune-in content for this week’s on air premiere across Facebook and YouTube.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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