Digital Audience Ratings: ‘Catastrophe’ Tops Trending; ‘Texas Investors’ Turn Up On Cable

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Aug 3, 2015 – Sunday Aug 9, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 America’s Got Talent 10,658
2 2 The Voice 10,271
3 3 Empire 3,172
4 4 America’s Funniest Home Videos 2,885
5 5 Glee 1,559
6 7 So You Think You Can Dance 1,361
7 9 Scream Queens 1,290
8 8 What Would You Do? 1,173
9 10 Kitchen Nightmares 1,060
10 Grey’s Anatomy 935

Cable/Streaming Monday Aug 3, 2015 – Sunday Aug 9, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 13,958
2 2 Dance Moms 8,195
3 4 Pretty Little Liars 7,020
4 3 Lip Sync Battle 5,756
5 5 Top Gear 3,921
6 8 WWE Tough Enough 2,960
7 Beyond Scared Straight 2,506
8 West Texas Investors Club 2,376
9 6 The Walking Dead 2,376
10 7 Inside Amy Schumer 2,370

Late Night Monday Aug 3, 2015 – Sunday Aug 9, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 35,238
2 2 Jimmy Kimmel Live! 15,020
3 3 Conan 13,350
4 4 Last Week Tonight with John Oliver 5,445
5 5 The Late Late Show With James Corden 5,289

Trending Monday Aug 3, 2015 – Sunday Aug 9, 2015

PROGRAM RATING(000) % CHANGE
Catastrophe 1,330 +14,279%
Huckabee 126 +6,183%
The Leftovers 943 +2,209%

 

Insights:

  • Big birthday wishes for the “Grey’s Anatomy” cast have once again landed the 11-season series on the Broadcast leaderboard this week. The show celebrated Jesse Williams and Kevin McKidd’s birthdays with Facebook posts that racked up a combined 560k likes, shares and comments, making them two of the show’s top 5 most engaging posts of the past three months.
  • CNBC’s new reality series “West Texas Investors Club” made its debut on TV and on the Cable leaderboard this week, thanks to an influx in fans turning to CNBC’s YouTube channel on the day of the premiere to view the show’s 30-second preview clip, which gained more than 1.2 million views on Aug. 4.
  • Just over a month after becoming available on Amazon Prime, the streaming service’s new original series, “Catastrophe,” has jumped atop the Trending leaderboard by touting its critical acclaim via a YouTube clip that drove nearly 1.3MM new engagements this week.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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