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Digital Audience Ratings: Britney’s Back for the ‘Best Time Ever’

  • Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
Digital Audience Ratings (DAR) – TV
Broadcast Monday Sept 21, 2015 – Sunday Sept 27, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 35,725
2 4 Empire 6,408
3 3 Dancing With The Stars 6,199
4 2 America’s Got Talent 5,838
5 8 Scream Queens 5,103
6 6 America’s Funniest Home Videos 2,956
7 7 Grey’s Anatomy 2,366
8 Best Time Ever with Neil Patrick Harris 2,339
9 Once Upon A Time 2,048
10 Kitchen Nightmares 1,676

Cable/Streaming Monday Sept 21, 2015 – Sunday Sept 27, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 10,521
2 3 Top Gear 4,280
3 8 The Walking Dead 3,967
4 5 Dance Moms 3,765
5 7 Beyond Scared Straight 3,174
6 2 Doctor Who 2,788
7 4 Lip Sync Battle 2,688
8 Henry Danger 2,335
9 9 American Horror Story 2,295
10 Pretty Little Liars 2,078

Late Night Monday Sept 21, 2015 – Sunday Sept 27, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 72,995
2 2 Jimmy Kimmel Live! 28,939
3 4 Late Show with Stephen Colbert 16,672
4 5 Conan 12,599
5 3 The Late Late Show With James Corden 6,679

Trending Monday Sept 21, 2015 – Sunday Sept 27, 2015

PROGRAM RATING(000) % CHANGE
Nathan for You 239 +404%
Jessica Jones 721 +352%
Devious Maids 87 +308%

 

Insights:

  • Best Time Ever with Neil Patrick Harris” debuted on this week’s Broadcast leaderboard after millions watched Neil team up with Joe Jonas and Britney Spears for an elaborate prank. The YouTube video, which has garnered more than 1.3 million views to date, contributed more than 55% of the program’s DAR-TV for the week.
  • Nickelodeon’s “Henry Danger” also made its first appearance on the Cable leaderboard this week, after garnering more than 1.3 million engagements. Following the season premiere last week, fans headed to YouTube to enjoy more moments with more than 90% of engagement coming from activity on previously uploaded YouTube clips.
  • Devious Maids“ is at it again; Lifetime announced this week that the show has been renewed for a fourth season – the show’s Facebook post sharing the news garnered more than 60k likes, shares and comments, making it the show’s second-most engaging Facebook post of the year (behind a season three premiere tune-in reminder), and landing it on this week’s Trending list.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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