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Digital Audience Ratings: An ‘Empire’ is Born, ‘Fashion Police’ Torch is Passed

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Dec 29, 2014 – Sunday Jan 4, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 10,493
2 2 America’s Got Talent 4,132
3 4 The Simpsons 1,964
4 3 America’s Funniest Home Videos 1,655
5 7 Glee 1,619
6 5 Dancing With The Stars 1,069
7 Undercover Boss 952
8 10 The Vampire Diaries 748
9 Empire 709
10 8 The Big Bang Theory 632

Cable/Streaming Monday Dec 29, 2014 – Sunday Jan 4, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 2 Top Gear 5,211
2 1 Key and Peele 4,500
3 5 The Walking Dead 4,324
4 3 Pretty Little Liars 3,241
5 4 WWE Raw 1,803
6 6 Beyond Scared Straight 1,650
7 Fashion Police 1,043
8 World’s Weirdest 930
9 South Park 889
10 10 American Horror Story 802

Late Night Monday Dec 29, 2014 – Sunday Jan 4, 2014

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 18,837
2 3 Jimmy Kimmel Live 8,484
3 4 Conan 5,156
4 Last Week Tonight With John Oliver 4,934
5 2 Saturday Night Live 3,207

Trending Monday Dec 29, 2014 – Sunday Jan 4, 2014

PROGRAM RATING(000) % CHANGE
Undercover Boss 952 +5,714%
Steve Austin’s Broken Skull Challenge 152 +3,794%
16 and Pregnant 52 +2,622%

 

Insights:

  • This week, CBS decided the Internet could use some more “Undercover Boss,” and after a nearly 10-month content break, began adding show clips to the YouTube channel. In the past three weeks 44 new clips were added to the show’s channel, with one of the most popular clips added just this week, helping “Undercover Boss” slip its way onto the Trending and Broadcast Top 10 leaderboards ahead of its mid-season premiere.
  • Empire” is one of this winter’s most digitally engaging new programs, so it’s no surprise that it made its first appearance on the Broadcast Top 10 this week, ahead of the January 7 premiere on Fox. The show’s biggest pushes have been on YouTube and Facebook, where fans are sampling show clips and engaging with countdown posts and sneak peek videos.
  • There’s a new cop in town on E!’s “Fashion Police.” After the tragic loss of co-host Joan Rivers in 2014, the show is back for a new season this January, with comedian Kathy Griffin joining as the newest fashion expert. Fans are primed for the show’s January 12th return, as they view the new promo clip on YouTube and engage with the usual celebrity-policing posts on Facebook.
  • The Cable/Streaming Top 10 leaderboard got weird this week, as a year-old YouTube video from NatGeo’s “World’s Weirdest” resurfaced on the web and gained nearly 400k new views and spurred fans to explore more old content on the channel.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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