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Digital Audience Ratings: ‘Agent Carter’ Goes to Work, January Premieres Heat Up

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jan 5, 2015 – Sunday Jan 11, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 10,715
2 4 America’s Funniest Home Videos 5,774
3 5 Glee 4,475
4 2 America’s Got Talent 4,171
5 Agent Carter 2,334
6 American Idol 2,313
7 9 Empire 2,128
8 3 The Simpsons 1,627
9 8 The Vampire Diaries 1,547
10 Arrow 1,055

Cable/Streaming Monday Jan 5, 2015 – Sunday Jan 11, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 3 The Walking Dead 5,937
2 4 Pretty Little Liars 5,500
3 1 Top Gear 4,552
4 2 Key and Peele 4,319
5 Game of Thrones 2,017
6 5 WWE Raw 1,571
7 Man Seeking Woman 1,570
8 Untold Stories of the ER 1,561
9 Keeping Up with the Kardashians 1,286
10 Impact Wrestling 1,260

Late Night Monday Jan 5, 2015 – Sunday Jan 11, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 47,278
2 2 Jimmy Kimmel Live 12,217
3 3 Conan 12,183
4 The Graham Norton Show 3,167
5 4 Last Week Tonight with John Oliver 2,406

Trending Monday Jan 5, 2015 – Sunday Jan 11, 2015

PROGRAM RATING(000) % CHANGE
Best New Restaurant 79 +36,789%
Man Seeking Woman 1,570 +4,603%
Togetherness 670 +2,606%

 

Insights:

  • Hot off the tracks of its January 6 premiere, “Agent Carter” made its first appearance in the Broadcast top 10. The new series, which is inspired by the films “Captain America: The First Avenger” and “Captain America: The Winter Soldier,” saw a significant surge in Wikipedia traffic on the day following its premiere — the show racked up over 100k more Wikipedia page views than any other TV show this week.
  • “Agent Carter” wasn’t the only midseason premiere to crack the top 10 this week. Fox’s new “Empire” also made the cut thanks to strong engagement with Facebook posts surrounding the premiere. Forty Facebook posts shared this week drove more than 1MM engagements — a 390% jump from the week before.
  • The Cable/Streaming leaderboard also saw some new faces this week. FXX’s new dating comedy “Man Seeking Woman” released the official trailer on YouTube, drumming up enough engagement to land it on this week’s trending list, too.
  • Jimmy Fallon may have missed the opportunity of a lifetime with Nicole Kidman, but it certainly didn’t hurt his DAR rank. “The Tonight Show” outdid itself with 150% more engagements than last week, thanks to a video of Fallon learning that he once blew his chance to date Nicole Kidman.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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