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David Haddad has been named executive VP-general manager of Warner Bros. Interactive Entertainment, overseeing the studio’s games group.

Haddad most recently served as exec VP of publishing operations at Warner Bros. Interactive Entertainment, and he was chief operating officer of Activision Blizzard’s “Guitar Hero” business.

In his new role, Haddad will oversee all aspects of WBIE, including publishing, operations, sales, marketing, digital games, business development and game production.

He reports to Diane Nelson, president of DC Entertainment and WBIE president and chief content officer, as well as Ron Sanders, president of Warner Bros. Worldwide Home Entertainment Distribution.

“WBIE has grown into a top games publisher by creating acclaimed hit franchises, and we are confident David is the leader to continue our path to success,” Nelson said. “Working with the already strong team in place, David will be overseeing the day-to-day operations of WBIE and taking strategic advantage of all opportunities to maximize our leading game franchises and strong development capabilities.”

After launching several videogame franchises, including one centered around Batman; “The Lord of the Rings”; and reviving “Mortal Kombat,” WBIE is looking to expand its presence overseas and across new digital platforms.

“As we continue to distribute high-quality games across all platforms, we believe having David’s leadership will be beneficial as we look to further leverage our market-leading global infrastructure to expand our games business worldwide,” Sanders said. “David’s background and management style will aid us in building upon our successes and broaden our growth in digital and mobile arenas.”