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Dave Grohl Drums Up ‘Muppets’ Digital Frenzy

Dave Grohl’s cameo on ABC’s “The Muppets” didn’t disappoint this week, as content from his cameo helped the series surge nearly 900% across digital platforms.

Grohl’s appearance, which echoed themes from his 2011 role in “The Muppets,” featured a drum battle against Animal – racking up nearly 1 million YouTube views to date, and marking the highest weekly volume of official YouTube views since the series has been in-season. The episode also drove engagement on Facebook, with this week ranking as the most engaging week for the series on Facebook since the pilot on September 22nd.

FX’s “American Crime Story” released the first trailer for “The People v. O.J. Simpson,” helping land the series on the Trending leaderboard. The official release has garnered more than 1.2 million views on YouTube to date, and drove a 300% increase in search traffic for the series on Wikipedia.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Nov 30, 2015 – Sunday Dec 6, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 24,264
2 3 Empire 3,561
3 2 America’s Got Talent 3,108
4 5 America’s Funniest Home Videos 1,786
5 7 Kitchen Nightmares 1,493
6 6 Scream Queens 1,459
7 The Muppets 1,142
8 10 The Flash 1,096
9 Once Upon A Time 895
10 Arrow 844

Cable/Streaming Monday Nov 30, 2015 – Sunday Dec 6, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 10 Game of Thrones 8,276
2 2 Key & Peele 4,482
3 4 Top Gear 4,093
4 3 The Walking Dead 3,690
5 6 Pretty Little Liars 3,575
6 5 Dance Moms 3,286
7 7 Doctor Who 2,708
8 1 Lip Sync Battle 2,337
9 Teen Wolf 1,586
10 Beyond Scared Straight 1,542

Late Night Monday Nov 30, 2015 – Sunday Dec 6, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 52,395
2 2 Jimmy Kimmel Live! 32,232
3 4 The Late Late Show With James Corden 13,698
4 5 Conan 11,l371
5 3 Saturday Night Live 8,752

Trending Monday Nov 30, 2015 – Sunday Dec 6, 2015

PROGRAM RATING(000) % CHANGE
Samurai Jack 1,135 +27,179%
American Crime Story 1,265 +6,969%
Girls 843 +1,060%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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