You will be redirected back to your article in seconds

Sony’s Crackle Tries to Look and Feel More Like Traditional TV

Sony Pictures TV’s broadband network Crackle is hoping to stand out with viewers with a redesign that aims to replicate some of the linear TV experience.

Crackle is putting new emphasis on the scheduling of programs the service with multiple channels offering themed programming targeted for specific dayparts and genres: daytime, primetime and latenight. And with a new “Always On” interface that is rolling out on various platforms this fall, viewers who pull up the channel will find a specific program playing at any given time a la a network schedule.

“It looks and feels more like a cable channel,” said Andy Kaplan, Sony Pictures TV’s president of worldwide networks during Crackle’s presentation at the Television Critics Assn. press tour at the Beverly Hilton. Crackle will serve up more than 100 episodes of original programming in the coming year, ranging from Jerry Seinfeld’s “Comedians in Cars Getting Coffee” to game show “Sports Jeopardy” to the out-there animated comedy “SuperMansion.”

The revamp of Crackle is coming in preparation for the launch of its first original scripted drama, “The Art of More,” premiering Nov. 19. The 10-episode series — toplined by Dennis Quaid, Kate Bosworth, Cary Elwes and Christian Cooke — is set in the world of high-end auction houses. Gardner Stern and Chuck Rose are creator-exec producers for Sony Pictures TV.

Quaid was quick to express his enthusiasm for working in the fast-growing digital TV arena. “There’s a revolution going on with television,” he said. “It feels like the inmates have taken over the asylum. It’s sort of like movies were in the 1970s. There’s a freedom there.”

(Pictured: Dennis Quaid, Christian Cooke and Kate Bosworth of Crackle’s “The Art of More” at TCA)

More Digital

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

More From Our Brands

Access exclusive content