You will be redirected back to your article in seconds

Mexico’s ClaroVideo Dips Into Original Content Production

Mexican over-the-top streaming service ClaroVideo, a subsidiary of Carlos Slim’s telco America Movil, is developing a comedy series with Fernando Sarinana (“Ninas Mal,” “Amar te Duele”) attached to produce and direct. Titled “El Torito,” the 13-episode series will center on the misadventures of a group of bikers.

ClaroVideo, which has over a million OTT subs, has no doubt been inspired by market leader Netflix, which has already created two series in Latin America, Gaz Alazraki’s Mexican family dramedy “Club de Cuervos” and Colombian-set “Narcos,” debuting August 7 and 28 respectively, and has just ordered its first fiction series in Brazil, the futuristic drama “3%,” from Boutique Films and “City of God” cinematographer Cesar Charlone.

ClaroVideo CEO Andres Vazquez del Mercado pointed out that “Torito” is not as ambitious as the mega productions of Netflix but it’s a start. “El Torito” will stream exclusively on ClaroVideo in a few months.

A second more ambitious series, a drama, is slated to launch in early 2016.

Clarovideo re-launched its OTT service after Netflix entered the Latin American market in 2011. But what it’s learning from the OTT behemoth, which claims more than five million subs in the region, is that original and compelling programming is key to capturing – and sustaining – auds.

“Streaming video-on-demand is an ‘all you can eat’ business; subscribers watch as much content they want for one price. It’s a voracious beast with an ever-increasing appetite for content,” says OTT serial entrepreneur Steve Symonds of Chicago-based Symonds Associates.

Research company Dataxis forecasts that Latin American VOD OTT revenues will rise to $3.17 billion in 2018. Brazil and Mexico will remain the largest markets – with Brazil capturing 35.3% of total revenues and Mexico 34.6%.

Popular on Variety

More Digital

  • Three Minute Film Lecture

    Hong Kong Protest Movement Gets Its Own Streaming Platform

    The team behind the award-winning controversial Hong Kong dystopian drama “Ten Years” has launched a new streaming platform focusing on short films about the ongoing protests that have gripped the city since June. Backed by Next Digital, which publishes Apple Daily and Next Magazine, Next Film is headed by Jevons Au, one of the co-directors [...]

  • Memories of the Alhambra

    South Korean Producer Studio Dragon Sets Partnership With Netflix

    Global streaming giant Netflix has struck a multi-year deal with Studio Dragon, a three-year old production company that has become one of the hottest content houses in Korea. The deal is described as a three-year strategic partnership, highlighted by a multi-year content production and distribution agreement, that begins from 2020. Studio Dragon’s parent company, CJ [...]

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Won't Allow Political Campaigns to Target Voters by Affiliation Anymore

    Google is tweaking its policy for political ads, which includes doing away with microtargeting by political affiliation or voting records. The search giant also announced Wednesday that it would clarify its advertising policy to make sure that political advertisers can’t make grossly misleading statements. “We’re limiting election ads audience targeting to the following general categories: [...]

  • Sonos Q4 Results: Revenue, Losses Grow,

    Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

    Smart speaker maker Sonos is getting ready to take a more active role in voice control: Sonos announced the acquisition of Paris- and Tokyo-based voice assistant startup Snips Wednesday. Snips had been developing a platform to launch dedicated voice assistants for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, [...]

  • Ramin Arani - Vice Media

    Vice Hires Fidelity Veteran Ramin Arani as CFO (EXCLUSIVE)

    Vice Media Group appointed Ramin Arani, a 26-year veteran of Fidelity Investments and an early adviser to Vice, as its new chief financial officer. Arani, reporting to CEO Nancy Dubuc, will lead all financial and accounting functions for Vice Media Group. Following Vice Media Group’s recent acquisition of Refinery29, Arani will also work to unify [...]

  • Jim Cornette

    Jim Cornette Resigns From National Wrestling Alliance After 'Offensive' On-Air Statement

    Professional wrestling mainstay Jim Cornette has resigned his position with the National Wrestling Alliance. “Effective immediately: Jim Cornette has resigned from the National Wrestling Alliance,” the company said in a statement released Wednesday. “As an announcer on the November 19th edition of ‘NWA Power,’ Jim made remarks during a singles match between Nick Aldis and [...]

  • Sarah Silverman

    As TV Consumption Shifts, Streamers Struggle With How to Apply Programming Standards

    When she launched her ultimately short-lived Hulu talk show  “I Love You, America” in 2017, Sarah Silverman wanted to make a point. This wasn’t a traditional broadcast or cable talk show with content restrictions or language limits — and so she experimented with that freedom on her very first episode. “Because we can — we’re [...]

More From Our Brands

Access exclusive content