Chromecast Users Watch 50 Percent More Video, Says Comedy Central

Google released some engagement numbers for its Chromecast streaming stick Wednesday morning, including a success story from Comedy Central: The cable network added Chromecast support late last year, and has since seen that users who cast their media to the big screen watch 50 percent more video than the average mobile app user.

What’s more, Chromeceast users also frequent the app 1.5 times as much as the average user. “We feel that Chromecast was a clear success for the Comedy Central app,” said Viacom’s mobile and engineering platforms SVP Ben Hurst.

SEE MORE: This Adapter Connects Chromecast to Any Stereo System

Other data shared by Google comes from news video aggregation app Haystack, which saw watch times double with Chromecast, and Ubisoft, maker of the “Just Dance” game. In the U.S.,  30 percent of all song requests for “Just Dance” now come from Chromecast users, according to Ubisoft, and Chromecast users 2.5 times as much money in the game than other users.

Of course, some of this data could be explained by people watching video for longer periods of time on TVs in general, and not specific to Chromecast in particular. That’s why most publishers are trying to cover as many of the big streaming device platforms as possible. For instance, Comedy Central launched on Roku’s devices earlier this month.

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