China’s LeTV Taps Eric Mika for Senior VP Role

Eric Mika has joined LeTV as senior VP of open ecosystems, strategic alliances and partnerships, a key role for the Chinese company as it steps up its global expansion.

Based in New York, Mika joins as LeTV is rolling out hardware and content offerings later this fall with the U.S. launch of its digital storefront, LeMall.

Founded in November 2004 by Jia Yueting, LeTV Group is dedicated to offering consumers streaming content across a wide range of devices–even including electric cars. Users can access a vast library of LeTV-owned and partner-distributed movies, TV shows and streaming video.

“We are delighted to welcome Eric to the LeTV family,” said Zhang Zhao, CEO of Le Vision Pictures and vice chairman of Le Holdings. “He’s an industry veteran when it comes to media both in Hollywood and globally. His demonstrated leadership, international experience and network of relationships spanning the content, digital and mobile industries will play a key role in amplifying LeTV’s reach in preparation for our stateside launch with LeMall.”

Mika most recently was managing director and partner of Fidelis Global Enterprises. He is a Variety veteran, having served as VP of international and managing director for Variety. He was also senior VP of international for Vivendi-Universal’s business units in Europe, senior VP of Nielsen Business Media in London, publisher for The Hollywood Reporter in Los Angeles and VP of Nielsen Entertainment Group.

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