Charlie Sheen ‘Today’ Interview Smashes Show’s Digital Traffic Record

Today.com had more than 1 million unique visitors from 9-10 a.m. ET

NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com.

The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an NBC News rep.

Today.com’s previous record came June 16, 2015, after the show’s exclusive interview with Rachel Dolezal, the civil rights activist accused of lying about her race, when the site topped 75,000 concurrent visitors.

“Today” promoted Sheen’s appearance, announcing Monday that he would make a “revealing personal announcement,” followed by numerous reports that Sheen would disclose that he has HIV.

The 50-year-old actor told “Today” host Matt Lauer that he was diagnosed with HIV about four years ago. Sheen said he was coming forward because he had been subject to “shakedowns” from individuals, to whom he paid millions of dollars, threatening to expose his infection.

Following Lauer’s initial sit-down with Sheen at 7:40 a.m. ET, the show posted video of the segment on Today.com. Sheen also appeared in the 8 o’clock hour on the show with his doctor, who discussed his current health.

More Digital

  • Netflix TV user interface

    Netflix Revamps TV Interface, Aiming to Boost Streaming Hours

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

  • young turks - TYT Network

    The Young Turks Sued for Racial Discrimination by Ex-Employee

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

  • google logo

    After EU Fines Google Over Android, Alphabet Will Take $5.07 Billion Charge in Q2

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

  • Netflix Reed Hastings

    Netflix CEO Reed Hastings to Pen Business Book About Streaming Company

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

  • VideoAmp - ross mccray

    VideoAmp Acquires TV-Data Startup IronGrid, Sets Inscape Partnership

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

  • Greg Nicotero Yvette Nicole Brown Walking

    AMC's Shudder Greenlights 'Creepshow' Series With Greg Nicotero Attached

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

  • Chris Rock - Netflix

    Netflix to Launch Comedy Radio Channel on SiriusXM

    NBC News said Charlie Sheen’s interview Tuesday on “Today” — during which the actor announced that he was HIV-positive — drew a record surge of visitors to Today.com. The site had more than 100,000 concurrent users for at least an hour Tuesday, and Today.com received more than 1 million unique visitors from 9 a.m. to 10 a.m. ET, according to an […]

More From Our Brands

Access exclusive content