Italy’s Nexo Digital and Rupert Murdoch’s Sky paybox are giving Florence’s storied Uffizi Gallery the 3D treatment with a docu that segues from their “Vatican Museums 3D,” which was beamed to 2,000 screens across 60 countries and also aired on Sky.
Nexo is kicking off sales on “Florence and the Uffizi Gallery 3D/4k” in Cannes; shooting in 6K on the art docu will start in Florence May 18.
The project, produced in collaboration with Magnitudo Film, is being touted as a multidimensional, multisensory way to discover the leading figures of the Italian Renaissance and the Uffizi Gallery. Leonardo da Vinci’s “Adoration of the Magi” will be unveiled in the 3D docu for the first time, after years of restoration work, they say.
Sky executive VP of programming Andrea Scrosati said in a statement that the production would depict the Florentine artistic treasure trove “in an innovative and unprecedented way thanks to a unique viewing experience guaranteed by cutting-edge technology.”
The title fits with Nexo Digital’s new slate of art-related content that includes “Teatro alla Scala: The Temple of Wonders in 4K” and “Leonardo da Vinci: The Ultimate Exhibition in 4K,” which will all be ready in the fall.
“Event cinema is experiencing an unprecedented exponential growth worldwide,” enthused Nexo Digital sales and production chief Marcello Paolillo. “There’s a huge audience out there demanding unique products of great artistic quality and cultural value.”