×
You will be redirected back to your article in seconds

YouTube Will Live Stream First Bundesliga Match, Courtesy of Fox Sports

Soccer fans are looking to Germany this week for the first games of the 2015/2016 Bundesliga season — and Fox Sports is using the kick-off match on Friday for another first: The sports network has teamed up with YouTube to make the season opener, which will have defending champion Bayern Munich face off against Hamburger SV, the first Bundesliga match to be live streamed to U.S. YouTube users.

The match will be available on the Fox Soccer YouTube page, with pre-match coverage starting at 11 a.m. PT / 2 p.m. ET. “We’re über-excited to bring Bundesliga matches to U.S. soccer fans on YouTube for the first time ever,” said YouTube’s head of North America sports partnerships Tim Katz.

It’s also the first time Fox Sports is streaming any major sporting event on YouTube, and the first time Fox Sports is able to show a Bundesliga match at all: The sports network acquired the rights for the league’s 306 games starting with this season as part of a mega pact between 21st Century Fox and Germany’s DFL soccer association two years ago.

Fox Sports will show 58 of the matches on Fox Sports 1, 60 on Fox Sports 2 and show the rest of the matches via Fox Soccer Plus. The network will also stream every match through its apps and website, but viewers will have to authenticate with their pay TV credentials to access those events.

Popular on Variety

However, Fox Sports is foregoing any kind of TV Everywhere requirements for Friday’s YouTube stream, which is a one-off to promote the network’s new Bundesliga partnership: The match will be made available to any U.S.-based YouTube user, regardless of whether they have a pay TV subscription or not.

More Digital

  • Sunil Doshi

    ATF: Sunil Doshi Launches Content Development Platform All Things Small (EXCLUSIVE)

    Sunil Doshi, whose company Alliance Media & Entertainment produced 2017 Tokyo film festival title “Bioscopewala” and distributed Jafar Panahi’s 2018 film “3 Faces” in India, has launched a new content development platform at the ongoing Asian TV Forum & Market in Singapore. The Mumbai-based All Things Small (ATS) is founded by Doshi, journalists Sidin Vadukut, [...]

  • YouTube-Rewind-2019

    YouTube Rewind 2019 Scraps Old Format After Last Year's Torrent of Dislikes

    YouTube has taken a brand-new approach with this year’s YouTube Rewind mashup video — dropping its tradition of highly produced original videos segments. Instead, the 2019 version is a montage of what the platform says were the biggest moments and milestones from around the world on YouTube. The move came after the 2018 YouTube Rewind [...]

  • PewDiePie

    PewDiePie Is the Most-Watched YouTube Creator of 2019 With 4 Billion Views

    PewDiePie’s Bro Army remains stronger than ever: The top YouTuber is the most-viewed creator of 2019 on the platform year-to-date, with more than 4 billion views this year, according to YouTube. The comedian, game vlogger and meme aficionado, whose real name is Felix Kjellberg, is also the most-subscribed individual YouTube creator, currently with 102 million [...]

  • Variety Summit Examines Streaming Options and

    Variety Summit Examines Streaming Options and Innovation

    Analytics, monetization and the expanding landscape of entertainment will be the focus of Variety’s Innovate Summit: Discovery & Data Science in Media on Dec. 5 in West Hollywood. The event is presented by PwC. The summit will feature 32 speakers, each considered industry leaders in the emerging world of streaming. Each panel will speak to [...]

  • Talas World Xandra

    Amazon Alexa Gets First Interactive Audio Original, Courtesy of Xandra (EXCLUSIVE)

    First there was “Bandersnatch,” now there is “Tala’s World.” Interactive media is making the jump to smart speakers, starting with a new serialized young adult adventure series produced by audio startup Xandra, and licensed exclusively by Amazon. “Tala’s World” consists of seven episodes, which invite listeners to come along on an audio adventure that involves [...]

  • Billie Eilish Dazzles Crowd With Intimate

    Billie Eilish Dazzles Crowd With Intimate Acoustic Set at Apple Headquarters

    “This is really insane. Nothing like this has ever been done on this stage.” Billie Eilish was addressing the packed crowd midway through her set at the Steve Jobs Theater at Apple Park in California’s Silicon Valley, marking the first time an artist has given a public concert at the iconic home to Apple’s keynote [...]

  • James-Charles-YouTube

    YouTube Reveals 2019 Top-Trending Videos, Most-Viewed Music Videos

    YouTube is out with its year-in-review lists for 2019, documenting the top videos, trends, creators, music, games and more. Leading the list of U.S. top-trending videos was beauty influencer James Charles’ “No More Lies” (pictured above), his video response to accusations of betrayal and misbehavior by vlogger Tati Westbrook. After the controversy blew up in [...]

More From Our Brands

Access exclusive content