You will be redirected back to your article in seconds

Brave Media Ventures Expands with Content Division

Brave Media Ventures is creating a new business arm focusing solely on content investment and creation, called Brave Story Ventures.

The new division, which will be charged with generating programming with an eye on social-friendly fare, will be led Jen Kavanagh, who previously worked in digital media at NBC Universal-owned cable network Oxygen.

“Our aim with Brave Story Ventures is a configuration of how we use social insight and other audience insight to identify ideas, to map out the development of great ideas and also to map out the audiences we think are most likely to gravitate toward them,” Kavanagh said.

Kavanagh, who was named President of Brave Story Ventures, felt that the demand for content signaled the perfect time for Brave Media Ventures to create this new arm.

“There’s never been a greater demand for great content than now,” Kavanagh said. “We also know the buying market has grown dramatically. Not long ago it was primarily networks and cable networks that were buying content. Now obviously you can add the entire OTT landscape to that equation as well as brands.”

Brave Story Ventures, which signed with United Talent Agency for representation in all areas, will have three projects in development at launch: “Clarence B. Jones: I Know Who I Am,” the story of the trusted adviser and attorney to Martin Luther King; “Foodstock,” a show that pairs celebrity chefs and musical artists to honor those that combat hunger with food, fun and music. “Foodstock” is from Michael Simon, the creator of VH1’s “Storytellers and director of MTV’s “Ridiculousness” partnered with TV host and multiple award-winning chef Michael Voltaggio. The third show is “Ella the Engineer,” about a 12-year-old computer coder.

“We’re not just producing docu-scripted series, there is going to be lots of ancillary content,” David Beck, co-founder of Brave, said. “Lots of stories that we’ll be able to put out on social. We’ll be able to gather live insights about the various interests people have around this content. That will then help to inform both the storytelling, the way we reach out to various audiences and ultimately how it becomes packaged. It becomes one more input to a great creative process.”

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content