×

BMG, BroadbandTV Create ‘Windfall’ for Aspiring YouTube Music Stars

Multichannel network operator BroadbandTV and BMG, Bertelsmann’s music publishing and rights subsidiary, have formed Windfall — a joint venture promising up-and-coming YouTube music artists a comprehensive solution for producing, distributing and making money from their content.

German media conglom Bertelsmann owns both BMG and European broadcaster RTL Group, which owns a controlling stake in BroadbandTV. Via Windfall, BMG will provide YouTubers services including music publishing, rights management, promotion and distribution; BBTV brings to the table a suite of online-video services including production, premium channels and fan-generated content management.

BroadbandTV operates two of the largest music networks on YouTube: Opposition, focused on hip-hop; and WIMSIC, an electronic dance music (EDM) network backed by such artists as Major Lazer, Dillon Francis and Will Sparks. BBTV’s pact with BMG will help the MCN company hit its target of more than doubling the size of its music network over the next 12 months, according to BroadbandTV founder and CEO Shahrzad Rafati.

“Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans,” Rafati said in announcing the venture. “With Windfall, we’re not just creating music stars, but media stars.”

Added BMG CEO Hartwig Masuch, “With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”

BBTV, founded in 2005, currently has some 36,000 content partners across MCN verticals including gaming, music, lifestyle, entertainment, kids and family, and news. It is headquartered in Vancouver, B.C., Canada.

Bertelsmann formed BMG in 2008. The company is the world’s fourth-biggest music publisher, representing more than 2 million songs and recordings, including the catalogs of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as thousands of individual artists and songwriters.

More Digital

  • Deadspin - Jim Rich

    Deadspin to Relaunch Under New Editor Jim Rich, Following Mass Staff Resignation

    Deadspin, the irreverant sports news and opinion digital-media brand that has been dormant since last November, is going to get re-spun under newly hired editor-in-chief Jim Rich. G/O Media named the veteran editor and journalist, who formerly served as editor-in-chief of the New York Daily News, executive editor at Huffpost, and night sports editor at [...]

  • Netflix headquarters in Los Gatos, California,

    Alison Small Set to Lead Training for Netflix in U.K. (EXCLUSIVE)

    Alison Small, CEO of The Production Guild of Great Britain, is in discussions to join Netflix as head of its training initiatives out of the U.K., Variety has learned. The Production Guild, whose members include line producers, production managers and location managers, among others, advertised for a new CEO last week. Its chair is Alex [...]

  • Picture by Simon Wilkinson/SWpix.com 22/01/2020 -

    NATPE 2020: TV Biz Looks Back and Forward as Streaming Wars Ensue

    MIAMI — The atmosphere at the annual NATPE conference this year was a bit of old school and a lot of new school. In keeping with NATPE’s remit as a content market, hopeful stars of new fall talk show prospects pressed the flesh in a flurry of meetings and receptions with station buyers. MGM TV’s [...]

  • Tokyo 2020 Summer Olympic Games -

    NBC to Produce Four Daily Tokyo 2020 Olympics Shows for Snapchat (EXCLUSIVE)

    NBC is again turning to Snapchat as part of monetizing its Olympics media rights — coveting the app’s millions of millennials and Gen Z users. NBC Olympics and Snap inked a renewed pact to present coverage of the XXXII Olympic Summer Games in Tokyo, as well as the U.S. Olympic Team Trials, to Snapchat users [...]

  • Adobe Premiere Pro_Productions

    Adobe Premiere Pro to Add Project Management, Multi-User Collaboration Tools

    Adobe Premiere Pro is about to get better at working on big projects — and letting multiple users collaborate on the same video production. The vendor is adding a new set of tools called “Productions” to its Premiere Pro video editing software. Those will provide features for managing projects and sharing assets among them, along [...]

  • Amazon Italy

    Amazon Moving Into Italian Originals With Multigenre Slate (EXCLUSIVE)

    Amazon is moving into Italian originals with a multigenre slate comprising “Bang Bang Baby,” a Milan-set mob drama with a young woman at its center, a comedy series centered around popular local star Carlo Verdone, and an unscripted food travelogue titled “Dinner Club.”  The streamer’s first forays into Italian scripted content were announced Thursday at [...]

  • 100 Thieves

    Esports Organization 100 Thieves Unveils New Facility in Los Angeles

    As of Wednesday, popular esports organization 100 Thieves has an official home in Los Angeles. The group unveiled its new 15,000 square-foot facility, officially named the 100 Thieves Cash App Compound, in a media preview with some of its biggest personalities and investor Scooter Braun on hand. Also in attendance was Jack Dorsey, the CEO [...]

More From Our Brands

Access exclusive content