×

BMG, BroadbandTV Create ‘Windfall’ for Aspiring YouTube Music Stars

Multichannel network operator BroadbandTV and BMG, Bertelsmann’s music publishing and rights subsidiary, have formed Windfall — a joint venture promising up-and-coming YouTube music artists a comprehensive solution for producing, distributing and making money from their content.

German media conglom Bertelsmann owns both BMG and European broadcaster RTL Group, which owns a controlling stake in BroadbandTV. Via Windfall, BMG will provide YouTubers services including music publishing, rights management, promotion and distribution; BBTV brings to the table a suite of online-video services including production, premium channels and fan-generated content management.

BroadbandTV operates two of the largest music networks on YouTube: Opposition, focused on hip-hop; and WIMSIC, an electronic dance music (EDM) network backed by such artists as Major Lazer, Dillon Francis and Will Sparks. BBTV’s pact with BMG will help the MCN company hit its target of more than doubling the size of its music network over the next 12 months, according to BroadbandTV founder and CEO Shahrzad Rafati.

“Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans,” Rafati said in announcing the venture. “With Windfall, we’re not just creating music stars, but media stars.”

Added BMG CEO Hartwig Masuch, “With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”

BBTV, founded in 2005, currently has some 36,000 content partners across MCN verticals including gaming, music, lifestyle, entertainment, kids and family, and news. It is headquartered in Vancouver, B.C., Canada.

Bertelsmann formed BMG in 2008. The company is the world’s fourth-biggest music publisher, representing more than 2 million songs and recordings, including the catalogs of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as thousands of individual artists and songwriters.

More Digital

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Ryan Chanantry - Topic SVOD

    First Look Media's Topic Plans to Launch Subscription VOD Service (EXCLUSIVE)

    Can Topic execute a solid pivot into premium video? The digital storytelling outlet of Pierre Omidyar’s First Look Media thinks it can put together a niche Netflix-style subscription-video service curated to appeal to young “culture cravers.” Topic plans to launch the subscription VOD service in the fourth quarter of 2019, stocked with hundreds of hours [...]

  • Dan Ahdoot

    This New Podcast Lets You Take a Peek Into Celebrities' Fridges (EXCLUSIVE)

    Comedian Dan Ahdoot wants to show you a side of celebrities you haven’t seen before — which is why he is having them open up their fridges. Anyone appearing on Ahdoot’s new podcast “Green Eggs & Dan,” which was launched by the podcast network Podglomerate Wednesday, has to bring along a photo of the inside [...]

  • Spotify-Disney

    Spotify Pacts With Disney to Launch Hub With Music From Movies, TV Shows

    Fans of Disney movies and TV shows can now dive into a dedicated music hub on Spotify, featuring seven playlist sections with top hits from Disney animated favorites and music from Pixar, Marvel and Star Wars films. Disney’s No. 1 most-streamed song on Spotify is “Let It Go” from the “Frozen” soundtrack, followed by “Moana”’s [...]

  • La Linea Invisible

    Mariano Barroso Shoots Basque Conflict Origins Story ‘La Linea Invisible’

    IRUN, Spain  — When- and why – do people begin to kill for a cause? Having created “What the Future Holds,” maybe the best reviewed to date of any Movistar + Original Series, Spain’s Mariano Barroso (“The Wolves of Washington”) tackles this question head on in “La Línea Invisible,” a six-part series, again from Movistar [...]

  • The Lion King

    ‘The Lion King’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “The Lion King.” Ads placed for the remake had an estimated media value of $5.64 million through Sunday for 1,290 national ad airings on [...]

  • Apple Plans to Fund Podcast Exclusives:

    Apple Reportedly Plans to Fund Original Podcasts

    Apple has plans to open its checkbooks for podcasts that would be exclusive to its podcasting apps, Bloomberg reported Tuesday. The investments would help the company defend its market leadership in an increasingly crowded field, and fend off competitors like Spotify, Pandora and Luminary. News of the plans sent Spotify’s stock down more than 3%; [...]

More From Our Brands

Access exclusive content