Black Friday Frenzy Scrambles Home-Video Sales Ranking

Deep discounting sends older films back to top of sales charts

Jurassic World
Courtesy of Universal

The annual Black Friday sales frenzy once again turned the national home video sales charts into a free-for-all, with deeply discounted recent hits and even older catalog titles displacing the new releases that typically dominated the Nielsen VideoScan charts’ top spots.

Universal Pictures snagged the two top positions on the overall disc sales chart for the week ending Nov. 29, with “Jurassic World” at No. 1 and “Furious 7” at No. 2. Both titles were widely available at Best Buy, Walmart and other top discount retailers for less than $10 on Blu-ray Disc and less than $8 on DVD.

Walt Disney Studios’ “Inside Out,” the top-selling disc for the last three weeks, slipped to No. 3 but also was available at those low prices – half what it was selling for the previous week. Rounding out the top five on Nielsen’s overall disc sales chart, which tracks combined DVD and Blu-ray Disc sales, were Warner’s “American Sniper” at No. 4 (up from No. 53 the week before the Thanksgiving holiday) and the 20th Century Fox-distributed DreamWorks Animation film “Home” at No. 5 (up from No.23).

Rampant discounting also sent several older films back onto the top 20, including Warner’s “The LEGO Movie” (No. 7), 20th Century Fox’s “Epic” (No. 8), and Paramount’s “Teenage Mutant Ninja Turtles” (No. 10).

Blu-ray Disc appeared to enjoy significantly higher demand than on Black Fridays past, with “Jurassic World” generating 77% of its total unit sales last week from the format, and “Inside Out,” 62%.” “Furious 7” proved an anomaly, generating just 32% of its Black Friday week sales from Blu-ray Disc.

On Home Media Magazine’s video rental chart for the week, Warner’s “Vacation” moved to No. 1 now that its shorter-than-usual 21-day holdback from Redbox is over. The film, the latest sequel to the original “Vacation” starring Chevy Chase and Beverly D’Angelo (who make cameos in this film), follows the pair’s now-grown son Rusty (portrayed by Ed Helms of “The Hangover” fame) on a return trip to Wally World. Last week’s top rental, “Jurassic World,” slipped to No. 2, with Anchor Bay’s newly released “No Escape” bowing at No. 3.

Rounding out the top five: Warner’s “Max,” fresh off a month-long holdback from Redbox, at No. 4, and “Inside Out” at No. 5, down from No. 2 the prior week.

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for the week ended 11/29/15:

1. Jurassic Park
2. Furious 7
3. Inside Out
4. American Sniper
5. Home
6. Pitch Perfect 2
7. The LEGO Movie
8. Epic
9. The Hunger Games: Mockingjay, Part 1
10. Teenage Mutant Ninja Turtles
11. Insurgent
12. Hotel Transylvania
13. Interstellar
14. San Andreas
15. Cinderella
16. Rio
17. Terminator Genisys
18. Mad Max: Fury Road
19. Despicable Me
20. Paddington

Top 10 Home Media Magazine rental chart for the week ended 11/29/15:

1. Vacation
2. Jurassic World
3. No Escape (new)
4. Max
5. Inside Out
6. San Andreas
7. American Ultra (new)
8. Terminator Genisys
9. Pixels
10. Ricki and the Flash (new)

For complete sales and rental charts, visit HomeMediaMagazine.com.