×
You will be redirected back to your article in seconds

Bands Perform for Virtual Reality Viewers in New VRC Recording Studio (Exclusive)

The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality.

More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio at the Mack Sennett Studios in Los Angeles. The studio is being built in cooperation with Steel Wool Entertainment.

The new studio will record both 360-degree video and binaural audio. It is being designed by VRC co-founder Robert Stromberg, who previously worked on major Hollywood blockbusters including “Avatar,” “Alice in Wonderland” and “Maleficent.” “Virtual reality creates the sense of being with the band on the stage, backstage, in the audience and more — it’s a 360-degreee experience that enhances live performances by introducing a new dimension of entertainment,” Stromberg said.

VRC will start to record first performances in the new studio in the coming days as part of a soft-launch. The company isn’t the only one looking to musicians to produce VR content. IM360 recently recorded a 360-degree video of Taylor Swift on behalf of American Express and Jaunt released a VR recording of Paul McCartney a year ago.

More Digital

  • Roma

    Italy's Distribution Chief: New Windowing Law Is 'Not Against' Netflix (EXCLUSIVE)

    The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality. More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio […]

  • Sonos Q4 2018 Earnings: Earnings Above

    Sonos Beats Earnings Expectations, Teases Out-of-Home Product for 2019

    The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality. More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio […]

  • Mark Zuckerberg

    Mark Zuckerberg Claims He Didn’t Know About Facebook’s Crisis PR Operation

    The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality. More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio […]

  • Lucian Grainge Universal Music Group

    Universal Music Group Posts Strong Third Quarter as Sale Talks Heat Up

    The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality. More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio […]

  • MoviePass app

    MoviePass Parent Lost $137 Million in Q3, May Be Unable to Raise Additional Funds

    The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality. More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio […]

  • Tender Claws Releases 'Tendar' AR Game

    ‘Virtual Virtual Reality’ Makers Release Augmented Reality Game ‘Tendar’

    The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality. More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio […]

More From Our Brands

Access exclusive content