×
You will be redirected back to your article in seconds

Bands Perform for Virtual Reality Viewers in New VRC Recording Studio (Exclusive)

The next performance of your favorite band may happen in your living room — or at least it may feel that way, thanks for virtual reality.

More and more musicians are looking to record live performances and music videos for virtual reality (VR) headsets, and Southern California-based Virtual Reality Company (VRC) is building a dedicated VR recording studio at the Mack Sennett Studios in Los Angeles. The studio is being built in cooperation with Steel Wool Entertainment.

The new studio will record both 360-degree video and binaural audio. It is being designed by VRC co-founder Robert Stromberg, who previously worked on major Hollywood blockbusters including “Avatar,” “Alice in Wonderland” and “Maleficent.” “Virtual reality creates the sense of being with the band on the stage, backstage, in the audience and more — it’s a 360-degreee experience that enhances live performances by introducing a new dimension of entertainment,” Stromberg said.

VRC will start to record first performances in the new studio in the coming days as part of a soft-launch. The company isn’t the only one looking to musicians to produce VR content. IM360 recently recorded a 360-degree video of Taylor Swift on behalf of American Express and Jaunt released a VR recording of Paul McCartney a year ago.

More Digital

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

More From Our Brands

Access exclusive content