The International Academy of Television Arts and Sciences feted Brian Robbins of AwesomenessTV and awarded digital Emmys to three projects during a ceremony held Monday as part of the MipTV conference in Cannes.
The winning projects came from Germany, the Netherlands and the U.K.
Germany’s “Dina Foxx — Deadly Contact” won the digital program: fiction category. The mystery following character Dina Foxx spanned a website, an app, a two-part television movie, a seven-episode webseries and other online content that totaled about 30 hours of viewer engagement opportunities. Max Zeitler, Kristian Costa-Zahn, Leif Alexis and Milena Bonse were awarded for the project.
The Netherlands’ “Last Hijack Interactive” scored in the digital program: nonfiction category. The online experience allows users to delve into the hijacking of a ship in Somalia from different points of view, combining live video and animation to offer insight into the causes and effects of piracy. Directors Femke Wolting and Tommy Pallotta were honored for their work, along with interactive director Mirka Duijn and researcher Jamal Osman.
The U.K.’s “Reverse the Odds” took home the prize for digital program: children and young people. An accompanying app for Channel 4 and Cancer Research UK’s “Stand Up 2 Cancer,” the game featured racing characters as well as real images of cancer cells for kids to analyze, with their answers to simple questions providing real data for researchers. The award went to executive producer Claire McArdle, producer Alex Hryniewicz, game lead Donnie Kerrigan and commissioning editor Colin MacDonald.
In addition, the Academy’s Pioneer Prize went to Robbins, founder and CEO of the fast-rising digital channels hub AwesomenessTV.
“The Academy started presenting these Emmys 10 years ago, and the reach and relevance of digital entertainment and information has exploded across that decade,” said Bruce Paisner, president-CEO of the International Academy of Television Arts and Sciences. “This year’s Emmy winners demonstrate yet again the unique power and versatility of storytelling through interactive enhancements.”
Pictured: Brian Robbins