×
You will be redirected back to your article in seconds

AwesomenessTV Wants Moms with ‘Awestruck’ Network on YouTube, Facebook, Verizon

AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms.

The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama series, docu-series and talk shows.

“Millennial moms are digitally savvy, globally conscious and defined by more than just motherhood, yet they are surprisingly underserved,” said Brian Robbins, CEO and founder of AwesomenessTV.

See More: Why Hearst Thinks AwesomenessTV Is Worth $325 Million

The content on the network will feature digital stars and other celebrities, AwesomenessTV said, though it declined to provide details of any shows that are in the works. It also wouldn’t say how much it expects to invest in Awestruck.

Sarah Penna, co-founder and chief creative officer of Big Frame — which AwesomenessTV acquired last year — will head up identifying talent and creators for Awestruck. Zadi Diaz, who previously served as executive producer of YouTube Nation, will helm all original programming for Awestruck as VP of programming and development.

AwesomenessTV is majority-owned by DreamWorks Animation with a 25% stake held by Hearst.

“We invested in AwesomenessTV because of its ability to be everywhere and everything for a specific audience, and that’s exactly what it will bring to millennial moms with Awestruck,” said Neeraj Khemlani, co-president of Hearst Entertainment and Syndication.

More Digital

  • Lucian Grainge Universal Music Group

    Universal Music Group Posts Strong Third Quarter as Sale Talks Heat Up

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

  • MoviePass app

    MoviePass Parent Lost $137 Million in Q3, May Be Unable to Raise Additional Funds

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

  • Tender Claws Releases 'Tendar' AR Game

    ‘Virtual Virtual Reality’ Makers Release Augmented Reality Game ‘Tendar’

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

  • A+E Networks' Sean Cohan Joins Wheelhouse

    A+E Networks' Sean Cohan Joins Wheelhouse Entertainment as President

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

  • Magic Leap Kicks Off Eight-Figure Indie

    Magic Leap Kicks Off Eight-Figure Indie Development Grant

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

  • Netflix Logo

    Netflix Finds ‘The One,’ a Sci-Fi Adaptation from Urban Myth Films

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

  • New Google Pixel 3 smartphones are

    Facebook Admits It 'Encourages' Employees to Use Android Smartphones, Not iPhones

    AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms. The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama […]

More From Our Brands

Access exclusive content