You will be redirected back to your article in seconds

AwesomenessTV Wants Moms with ‘Awestruck’ Network on YouTube, Facebook, Verizon

AwesomenessTV, the digital-focused media company that has heretofore focused on teen and tween audiences, is launching a new network aimed at millennial moms.

The company’s Awestruck multichannel network will debut later in 2015 with original content distributed on YouTube, Facebook video and Verizon Wireless’ upcoming video service. Awestruck will feature a mix of “female-centric” scripted and unscripted programming, including comedy and drama series, docu-series and talk shows.

“Millennial moms are digitally savvy, globally conscious and defined by more than just motherhood, yet they are surprisingly underserved,” said Brian Robbins, CEO and founder of AwesomenessTV.

See More: Why Hearst Thinks AwesomenessTV Is Worth $325 Million

The content on the network will feature digital stars and other celebrities, AwesomenessTV said, though it declined to provide details of any shows that are in the works. It also wouldn’t say how much it expects to invest in Awestruck.

Sarah Penna, co-founder and chief creative officer of Big Frame — which AwesomenessTV acquired last year — will head up identifying talent and creators for Awestruck. Zadi Diaz, who previously served as executive producer of YouTube Nation, will helm all original programming for Awestruck as VP of programming and development.

AwesomenessTV is majority-owned by DreamWorks Animation with a 25% stake held by Hearst.

“We invested in AwesomenessTV because of its ability to be everywhere and everything for a specific audience, and that’s exactly what it will bring to millennial moms with Awestruck,” said Neeraj Khemlani, co-president of Hearst Entertainment and Syndication.

More Digital

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

  • YouTube Music

    Songza Co-Founders Have Left YouTube Music Ahead of Google Play Music Shut-Down

    The three co-founders of Songza, a music curation startup acquired by Google in  2014, have left YouTube Music, Variety has learned. Former Songza CEO Elias Roman, former chief product officer Elliott Breece and former chief operating officer Peter Asbill all quietly transitioned to new positions at Google’s startup incubator Area 120 in March. A YouTube [...]

More From Our Brands

Access exclusive content