You will be redirected back to your article in seconds

Apple TV Service Delayed Until 2016, Apple TV Coming Next Month (Report)

Apple won’t launch its pay TV service this year: Plans to take on cable and satellite TV operators with an Internet-based TV subscription service have been delayed until some time in 2016, according to a Bloomberg report, which states that the company hasn’t been able to strike deals for the necessary content rights for the service.

At one point Apple planned to announce the service at a press event in San Francisco next month and launch it in time for the fall TV season. However, negotiations with rights holders are dragging on, with the crux apparently being the pricetag for broadcast networks like CBS and Fox. Apple is aiming for a bundle of channels priced around $40, but has had a hard time making that work with the fees broadcast and cable networks are seeking.

Earlier reports indicated that Apple was aiming to introduce the service at its WWDC developer conference in June, but then delayed the launch because of the same rights issues. One key problem for Apple is that the company is apparently looking to launch with local broadcast content from networks like ABC, CBS and Fox. That involves getting rights from thousands of affiliate stations, which can take a long time, and potentially contribute to higher licensing costs.

Competitor Sling TV, owned and operated by Dish, launched in January without any broadcast content and just a small — but growing — bundle of cable channels.

However, the company still plans to introduce a revamped version of its Apple TV streaming box at the press event next month. The new device is expected to come with beefed-up hardware, as well as potentially a full-blown software development kit (SDK) and app store, which would allow many more third-party developers to build their own apps for Apple TV.

An Apple spokesperson declined to comment when contacted by Variety.

More Digital

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the first hire Lara Sweet, [...]

  • Chrissy Teigen

    Chrissy Teigen to Rule Over Small-Claims 'Chrissy's Court' in Show for Jeffrey Katzenberg's Quibi

    Chrissy Teigen is going full-on “Judge Judy” in a reality show ordered by Quibi, the mobile-video subscription start-up venture founded by Jeffrey Katzenberg. In each episode of “Chrissy’s Court,” the model-influencer will reign as the “judge” over one small-claims case. Like the reality TV shows it’s patterned after, the plaintiffs, defendants, and disputes are real [...]

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

  • New Handheld Console Playdate Has a

    New Handheld Console Playdate Has a Crank and 12 Games

    Portland-based Panic has a shiny new game console, called Playdate, and a slew of new games to go with it, the developer announced Wednesday via Twitter. Playdate is a bright yellow, handheld console with a black and white screen and a crank— no not for power, this little crank has functionality in some games for [...]

More From Our Brands

Access exclusive content