Apple, which chopped the price of the Apple TV set-top 30% to $69 with a possible new unit in the offing, has added three new free channels to the device: TED, with its trademark inspiring tech-oriented presentations; Tastemade, an online food and travel network; and celeb-focused Young Hollywood.

The additional channels, which bring Apple TV up to more than 50 channels, come after Apple inked an exclusive pact with HBO that makes Apple TV the device launch partner for the $15-per-month HBO Now over-the-top service slated to launch next month.

The TED channel features more than 1,900 videos from the conference company’s lineup of educators, tech innovators, business gurus and others. The videos are free to access, as they are on the TED site.

With its launch on Apple TV, Tastemade is debuting Tastemade TV, a linear feed of programming designed specifically for the set-top. The YouTube-oriented multichannel network’s “lean-back” linear programming block will be updated weekly. Initial programming will focus on food and travel destinations around Austin, Texas, where Tastemade’s mobile development center is based.

“Our Apple TV launch is an integral part of Tastemade’s strategy to extend our products and services to consumers across all leading mobile and connected TV platforms,” said Steven Kydd, co-founder of Tastemade.

In addition, Tastemade has launched updated apps for Apple’s iPad, iPhone and iPod touch that allow consumers to watch the MCN’s programming with both free and ad-supported content.

For its part, Young Hollywood on Apple TV plans to premiere seven original half-hour series in March totaling over 100 episodes. After the initial launch, Young Hollywood will continue to regularly debut new series on Apple TV, including weekly flagship entertainment news show “Young Hollywood Now.”