×
You will be redirected back to your article in seconds

Sneak Peek: Apple’s Oscar Commercial with Martin Scorsese

Apple is using the Academy Awards to remind Hollywood that the iPad is a powerful filmmaking tool.

The tech giant enlisted Martin Scorsese for a spot scheduled to run during the Oscar telecast that will feature real-life high-school students using the tablets to shoot and edit their own work.

Apple donated iPads to the Los Angeles County High School for the Arts and filmed a documentary of the students using the devices — not to mention apps and other tools — to make their own movies earlier this month. A link to where the students’ films can be seen in full, along with an exploration of what technology they used to make their work, is teased during the spot.

The commercial is accompanied by a voiceover taken from a speech Scorsese gave at the commencement ceremony for the NYU Tisch School of the Arts regarding creativity.

“Make a Film With iPad” is the latest installment of a marketing campaign Apple has been using to highlight the tablet’s features. This isn’t the first awards show this year that Apple has used to tout the creative prowess of the iPad Air; a music-themed spot, “Change,” was unveiled during the Grammys earlier this month.

 

More Film

  • TRANSFORMERS: THE LAST KNIGHT

    China Box Office: ‘Bumblebee’ Flies on to $138 Million Total

    “Bumblebee” flew to its third weekend of dominance in China. But the Chinese box office remains in lackluster mode at the start of 2019. The spinoff from Paramount’s “Transformers” franchise earned $16.1 million in Chinese theaters between Friday and Sunday, according to date from exhibition and distribution consultancy Artisan Gateway. That was a 38% drop [...]

  • Mara Watkins Nabhaan Rizwan Steven Wouterlood

    Diverse Talents Pepper Variety's Fifth 10 Europeans to Watch List

    Variety has unveiled its fifth edition of 10 Europeans to Watch, spotlighting 10 rising talents from across the continent who are poised for breakthroughs in 2019. The selection includes emerging actors, directors, showrunners and cinematographers from six countries whose dynamic talents are being showcased on screens big and small, and on both sides of the camera. [...]

  • Glass Movie

    Box Office: 'Glass' Shines Overseas With $48.5 Million Weekend

    After autobots and aquatic kings have dominated foreign markets over the past few weeks, a different kind of hero has risen to the top of box office charts. M. Night Shyamalan’s “Glass” is the new champ overseas, pulling in $48.5 million from international territories. The supernatural thriller, a sequel to 2000’s “Unbreakable” and 2016’s “Split,” debuted [...]

  • Yalitza Aparicio as Cleo, Marco Graf

    'Roma' and 'The Favourite' Lead London Critics' Circle Winners

    After ruling the U.S. critics’ award circuit, “Roma” continued its dominance on the other side of the pond, as the London Film Critics’ Circle announced its winners tonight. A week after landing seven BAFTA nominations, Alfonso Cuarón’s Mexico City memory piece landed film of the year and director of the year honors from the group [...]

  • M. Night Shyamalan Should Stop Writing

    The Big Twist M. Night Shyamalan Needs: He Should Stop Writing His Own Scripts (Column)

    Quick, name the greatest film by each of the following directors: Alfred Hitchcock, Steven Spielberg, David Lean, Robert Altman, Roman Polanski, Kathryn Bigelow, Jonathan Demme. Answers will vary (mine would be: “Psycho,” “Saving Private Ryan,” “Lawrence of Arabia,” “Nashville,” “Chinatown,” “The Hurt Locker,” “The Silence of the Lambs”), but whatever your taste, odds are that [...]

  • Andy Vajna Dead: 'Rambo' Producer and

    Andy Vajna, 'Rambo' Producer, Dies at 74

    Andy Vajna, executive producer of several “Rambo” films as well as “Total Recall” and several “Terminator” movies, died Sunday in Budapest after a long illness. He was 74. The Hungarian National Film Fund confirmed his death, calling him a “dominant figure in the Hungarian and international film industry” who was responsible for the development of [...]

  • Glass trailer

    Box Office: 'Glass' Dominates MLK Weekend With $47 Million

    M. Night Shyamalan’s “Glass” topped box office charts during the Martin Luther King Jr. holiday, collecting $40 million over the weekend for a four-day sum of $47 million. If estimates hold, “Glass” will come in behind “American Sniper” ($107 million) and “Ride Along” ($48 million) as the third-best showing for both January and MLK holiday [...]

More From Our Brands

Access exclusive content