Apple Music: 11 Million Users Signed Up in First 5 Weeks

Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question.

Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six users, Apple SVP Internet software and services Eddie Cue said in an interview with USA Today. The standard single-membership Apple Music plan is $9.99.

Apple debuted the music service, taking on the likes of Spotify, Google Play Music and Rdio, with a catalog of some 30 million songs. Apple Music launched with a free three-month trial membership, so millions of those who have opted to try out the service may ultimately not end up paying for it.

Meanwhile, according to Cue, Apple’s App Store in July raked in a monthly record $1.7 billion in revenue. He added that the company saw “particular momentum in China.” To date, Apple says it has paid app publishers $33 billion; at the end of 2014, it had paid out $25 billion to App Store partners.

Apple’s PR offensive on music streaming and app sales comes after its stock has fallen nearly 13% since July 20. The sell-off indicates investor concern about potential slowing iPhone sales as well as worries about China’s economy. (That’s clearly why Cue touted App Store “momentum” in the world’s most populous nation.)

Apple bought Beats, the music hardware and services startup formed by Jimmy Iovine and Dr. Dre, last year in a $3 billion deal.

More Digital

  • NewFronts West - Streamys Brand Awards

    IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

  • Roku TV Wireless Speakers

    Roku Launches Wireless Speakers for Roku TVs

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

  • USA Today - Kate Gutman

    A+E Exec Kate Gutman Joins Gannett's USA Today Network as Head of Content Ventures

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

  • Netflix Logo

    Netflix Extends Unreleased Korean Series ‘Kingdom’ for Second Season (EXCLUSIVE)

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

  • 13 Reasons Why S2

    Netflix Q2 Preview: Can International Flywheel Keep Spinning on Big Content Spending?

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

  • Selena Gomez

    Woman Charged in Selena Gomez Email Hacking

    Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question. Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six […]

More From Our Brands

Access exclusive content