×

Apple Launches Apple Music Subscription Service on June 30

Apple officially introduced its new music streaming service, dubbed Apple Music, at its WorldWide Developer Conference (WWDC) in San Francisco on Monday. The new service will cost $9.99 a month when it officially becomes available at the end of this month; Apple will also offer users a family plan for up to six family members for $14.99 a month, and give new users three months for free.

Apple Music will be available in more than 100 countries, and it will be accessible on iOS, Mac OS and Windows right away, as well as via a new Android app as well as an app on Apple TV later this fall.

Apple CEO Tim Cook was joined by music industry veteran and Beats Electronics co-founder Jimmy Iovine onstage. “In 2015, the music industry is a fragmented mess,” Iovine said. “That’s why Apple intended to bring curated radio, personal collections, an on-demand catalog and interaction with artists all in one place.”

The new service includes an on-demand streaming component, a curated radio service dubbed Beats One and a platform for artists to reach out to fans that Apple is calling Connect. Beats One is being dubbed at a worldwide radio station that is streaming live from studios in New York, Los Angeles and London, and can be accessed next to other radio stations within the new Apple Music app.

“The truth is, Internet radio isn’t really radio,” said Apple senior VP Eddy Cue when introducing Beats One.

Instead, Internet radio has been all about playlists. That’s why Beats One will use real on-air DJs, including former BBC One star DJ Zane Lowe, who got hired by Apple earlier this year.

Apple also invited Drake on stage to talk about the benefits of Connect, which the company touts as a way for artists to publish art and playlists to promote their albums. Users can access more than 10,000 ad-free HD music videos through Apple Music, and the iOS app for Apple Music includes Siri integration to launch into the playback of songs with a simple voice command.

Apple acquired Beats Electronics a little over a year ago for $3 billion. As part of the acquisition, it also got its hands on Beats Music, which had launched as a Spotify-like streaming service earlier that year. Apple Music’s focus on recommendations looks a lot like Beats, and Apple Music Connect seems to have its DNA based in Topspin, a merchandise and networking platform for artists that Beats acquired a year ago.

The impending launch of Apple’s music service had been widely reported over the last couple of weeks. Among the details to leak was that Apple reportedly didn’t have all of the necessary licenses for the service by the end of last week. Apple didn’t detail its music industry partners Monday, but seems to have resolved those differences in time: The service is launching with more than 30 million songs, mirroring similar offerings from Spotify, Rdio and Rhapsody.

Popular on Variety

More Music

  • Midland Offers a Clever Take on

    Album Review: Midland's 'Let It Roll'

    At the end of 2019, if you tally up all the steel guitar playing that appeared on a mainstream country album released by a major label this year, chances are that at least 80 percent of it will have occurred solely on Midland’s new album. That’s not the only reason to buy “Let It Roll,” [...]

  • Taylor Swift: Borchetta 'Conveniently Forgets' Scooter

    Taylor Swift: Scott Borchetta 'Has 300 Million Reasons to Forget' Scooter Braun Warnings

    In an interview with “CBS Sunday Morning,” Taylor Swift charged that the president of her former label, Big Machine’s Scott Borchetta, has a selective memory when it came to recalling just how she’s long felt about Scooter Braun, who acquired her catalog when his Ithaca Holdings purchased the record company. “I knew he would sell [...]

  • Harvey Weinstein, Katie Holmes, Taylor Swift'The

    Taylor Swift Downplays Association With Harvey Weinstein

    Taylor Swift’s association with disgraced movie mogul Harvey Weinstein was among the topics the singer addressed in a revealing new interview with The Guardian. Weinstein held producer credits for the movies “One Chance” and “The Giver,” both of which featured Swift — in the former, a song, and in the latter, a supporting role. She [...]

  • Tanya Tucker Finds Fresh Footing With

    Album Review: Tanya Tucker's 'While I'm Livin''

    Before there was a name and a place for it, an “outlaw” was what Tanya Tucker was in the years following her gentle country smash with the gospel lilt, “Delta Dawn,” in 1972. A hellraiser and heartbreaker (Merle Haggard and Glen Campbell were just a few of her noted lovers), Tucker made as many headlines [...]

  • A pair of handcuffs

    D.C. Concert Biz Heavyweight Seth Hurwitz Arrested for Solicitation

    Seth Hurwitz, a highly regarded figure in the Washington, D.C. concert scene, was arrested Wednesday on solicitation of prostitution after a massage therapist who felt harassed by Hurwitz helped police set up a bust. Hurwitz, owner of the 9:30 Club and Anthem venues and chairman of the Merriweather Post Pavilion, was released on $5,000 bond [...]

  • Major Lazer Fortnite

    Major Lazer Remixes Fortnite Soundtrack and Releases New In-Game Skins

    Major Lazer, one of Diplo’s many creative outlets, has teamed up with Fortnite to offer fans access to a unique character skin and new remixes of the game’s Default Dance track. The Lazerism set includes the Major Lazer Outfit, Lazer Wings, Lazer Aze, the Lazer Blast emote and the EDM group’s remix of the “Default [...]

More From Our Brands

Access exclusive content