You will be redirected back to your article in seconds

Apple Unveils iPad Pro with Bigger Screen

Apple announced a new iteration of its best-selling tablet: the iPad Pro, with a larger screen and bigger keyboard, designed for business users as an alternative to laptops.

The iPad Pro lets you “do things you can’t do with a notebook,” Apple senior VP of marketing Phil Schiller said at the launch event Wednesday in San Francisco. “With a bigger screen iPad, your TV shows and movies are more cinematic. Games we play are more immersive and powerful.”

The iPad Pro, slated to go on sale in November, is priced at $799 with 32 gigabytes of memory; $949 with 128 GB; and $1,079 for a model with both Wi-Fi and built-in cellular connectivity.

The new iPad Pro tablet has a 12.9-inch screen — 33% bigger than the prior generation’s 9.7-inch screen — providing a resolution of 5.6 million pixels. and will be available with the Smart Keyboard attachment (sold separately for $169). The tablet will have 10 hours of battery life and is equipped with four speakers; it weighs in at about 1.5 pounds, about the same as the first iPad launched in 2010.

In addition, the iPad Pro will come with a stylus, dubbed Apple Pencil (sold separately for $99), to let users draw on the tablet and perform other tasks. At the event, Apple brought out Microsoft Office and Adobe Systems execs to show off uses of the Pencil with different applications on the iPad Pro.

The Pencil is “one of the most advanced technologies we have ever created,” Apple CEO Tim Cook said about the accessory.

Famously, Apple co-founder Steve Jobs was opposed to the use of a stylus, preferring what he saw as the more natural interaction of using a finger with a touchscreen. “If you see a stylus, they blew it,” he said at the launch of the initial iPad.

For the quarter ended June 27, Apple reported iPad sales of $4.5 billion, down 23% from the year-earlier period. The tech giant last refreshed the line in October 2014 with the lightweight iPad Air 2 and iPad mini 3, following the launch of the first iPad Air and iPad mini 2 tablets the year before.

The iPad Pro was introduced at the event that also provided a showcase for another new Apple products including iPhone 6s, Apple TV and new Apple Watch apps.

Watch Apple’s launch videos for the iPad Pro and Apple Pencil:

Popular on Variety

More Digital

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

  • The Boys Amazon Prime

    Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations

    After two years of measuring Netflix viewing, Nielsen has now added Amazon Prime Video to the mix of subscription-streaming services it tracks — and with the same set of limitations. Nielsen’s SVOD Content Ratings originally launched in October 2017 with Netflix. According to the research firm, the addition of Amazon Prime Video measurement will let [...]

  • Gavel Court Placeholder

    Netflix Movie Scammer Admits to Defrauding Investors Out of $14 Million

    A California man has admitted to defrauding investment groups — nabbing $14 million — by falsely claiming the money would be used to produce a feature film for Netflix. On Oct. 18, Adam Joiner, 41, of Manhattan Beach, Calif., pleaded guilty to one count of wire fraud in U.S. District Court, according to federal authorities. [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

  • Bristol, CT - July 26, 2018

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

More From Our Brands

Access exclusive content