×
You will be redirected back to your article in seconds

AOL, NBCUniversal Ink Broad Distribution Pact

AOL, in a significant expansion of its licensed content, announced a deal with NBCUniversal for access to video — some of it exclusive — from the Peacock’s broadcast and cable TV networks.

Starting this summer, video clips and segments from NBCU entertainment and news programming will be available to stream on AOL’s website and mobile apps, as well as on the 16 over-the-top platforms on which the AOL video is available.

AOL and NBCU announced the pact at the Internet media company’s Digital Content NewFronts presentation Tuesday in lower Manhattan. The companies didn’t spell out what content will be available, but they said it would include material from NBC, Bravo, CNBC, E!, Esquire, MSNBC, Oxygen, Syfy, Telemundo and USA Network.

Under the deal, the companies said they are exploring possibilities for “AOL brand experts” to appear across NBCU’s TV properties. In addition, AOL and NBCU said they will co-develop and co-produce original Web video series for distribution over their respective platforms, and that they are in discussions about creating weekly live programming.

“Our networks create some of the biggest water-cooler conversations and strongest brand connections in the industry, and we are excited to bring them to AOL, a leader in the digital space,” Linda Yaccarino, NBCUniversal’s chair of advertising sales and client partnerships, said in a statement. “This collaboration gives our advertising partners more ways to reach those key audiences at greater scale in more meaningful ways.”

Also at the event Tuesday, AOL outlined its slate of original programming for 2015-16, which includes a second season of James Franco’s “Making a Scene” movie-satire series.

In the U.S., AOL is the third-biggest video destination after YouTube and Facebook, according to comScore. The company registered 65.8 million unique viewers in March 2015, trailing only Google/YouTube (150 million) and Facebook (94.6 million).

More Digital

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

More From Our Brands

Access exclusive content