You will be redirected back to your article in seconds

AnyClip Raises $21 Million to Expand Digital Video Marketing Platform

AnyClip Media, which distributes targeted premium branded video content and ads across some 200,000 sites, announced that it has closed $21 million in funding from new and existing investors.

Investors in the round include two new ones: content delivery network provider Limelight Networks and Russian businessman Roman Abramovich’s Ervington Investments. Previous investors including Jerusalem Venture Partners and GTI Capital Group also participated.

Individual investors in AnyClip include iHeartMedia CEO Bob Pittman and GTI CEO Michael Schulhof, former president and CEO of Sony Corp. of America. Bank Leumi’s LeumiTech high-tech arm will be the supporting bank for AnyClip’s expansion activities.

AnyClip’s system analyzes videos to classify them in 50 categories and 200-plus subcategories, and catalogs metadata in a searchable online database. The company’s Sense and Match technology can curate custom playlists, which include targeted advertisements paired with premium video content. AnyClip will use the new funding to further develop TripleMatch, a system that dynamically matches playlists to relevant website verticals and audiences.

“We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising,” Gadi Tirosh, g.m. of Jerusalem Venture Partners and AnyClip’s chairman, said in a statement. “The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.”

According to AnyClip, its clients use its platform to serve video to 40 million to 80 million unique global viewers per month. Last year, the company launched its SafePlay technology, designed to improve transparency, viewability and brand safety of online video advertising inventory.

AnyClip, founded in 2008, has offices in Jerusalem and Tel Aviv, Israel, and New York.

Popular on Variety

More Digital

  • Disney-Plus-mobile-app

    Verizon Will Give One Year of Disney Plus for Free to All Unlimited Wireless Customers

    Verizon is giving away Disney Plus — the Mouse House’s new streaming service debuting next month — free for one year to all of its wireless customers on unlimited-data plans, under a broad new partnership between the two companies. When Disney Plus launches Nov. 12, the telco will begin offering 12 months of the video-streaming [...]

  • Discovery Launching Free Streaming Service Dplay

    Discovery Launching Free Streaming Service Dplay in U.K., Ireland

    Discovery is making a free-streaming play in the U.K. and Ireland with the launch of Dplay. The ad-supported service launches this week. It will be programmed with content from Discovery’s bouquet of free-TV channels in the U.K., which include Quest, Food Network, and former UKTV brands Really and Home. The lineup of launch titles includes [...]

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

More From Our Brands

Access exclusive content