AnyClip Raises $21 Million to Expand Digital Video Marketing Platform

AnyClip Media, which distributes targeted premium branded video content and ads across some 200,000 sites, announced that it has closed $21 million in funding from new and existing investors.

Investors in the round include two new ones: content delivery network provider Limelight Networks and Russian businessman Roman Abramovich’s Ervington Investments. Previous investors including Jerusalem Venture Partners and GTI Capital Group also participated.

Individual investors in AnyClip include iHeartMedia CEO Bob Pittman and GTI CEO Michael Schulhof, former president and CEO of Sony Corp. of America. Bank Leumi’s LeumiTech high-tech arm will be the supporting bank for AnyClip’s expansion activities.

AnyClip’s system analyzes videos to classify them in 50 categories and 200-plus subcategories, and catalogs metadata in a searchable online database. The company’s Sense and Match technology can curate custom playlists, which include targeted advertisements paired with premium video content. AnyClip will use the new funding to further develop TripleMatch, a system that dynamically matches playlists to relevant website verticals and audiences.

“We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising,” Gadi Tirosh, g.m. of Jerusalem Venture Partners and AnyClip’s chairman, said in a statement. “The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.”

According to AnyClip, its clients use its platform to serve video to 40 million to 80 million unique global viewers per month. Last year, the company launched its SafePlay technology, designed to improve transparency, viewability and brand safety of online video advertising inventory.

AnyClip, founded in 2008, has offices in Jerusalem and Tel Aviv, Israel, and New York.

More Digital

  • Illustration of the video streaming company

    Netflix Insists It Won't Move Into Selling Advertising

    Netflix wants you to know: It doesn’t have any plans now or in the future to start running commercials on its streaming service. Company execs have have regularly explained that being ad-free is a core part of Netflix’s attractiveness to consumers, and the strategy has been a standard part of its “Long-Term View” mission statement [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix to Launch Lower-Priced Mobile-Only Plan in India

    Following several months of testing, Netflix is getting ready to officially launch a mobile-only plan in India. Priced significantly below its regular subscription plans, the new plan is meant to help the company better compete with local players like Hotstar. Netflix announced the step in its Q2 2019 earnings letter to investors Wednesday, writing: “We [...]

  • Always Be My Maybe

    'The Perfect Date,' 'Always Be My Maybe' Draw Big Crowds on Netflix

    Rom-coms are working for Netflix: “The Perfect Date,” a romantic comedy starring Noah Centineo from the company’s hit movie “To All The Boys I’ve Loved Before,” has been viewed by 48 million subscriber households in its first four weeks on the service, Netflix revealed Wednesday. And “Always Be My Maybe,” starring Ali Wong and Randall [...]

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Ryan Chanantry - Topic SVOD

    First Look Media's Topic Plans to Launch Subscription VOD Service (EXCLUSIVE)

    Can Topic execute a solid pivot into premium video? The digital storytelling outlet of Pierre Omidyar’s First Look Media thinks it can put together a niche Netflix-style subscription-video service curated to appeal to young “culture cravers.” Topic plans to launch the subscription VOD service in the fourth quarter of 2019, stocked with hundreds of hours [...]

  • Dan Ahdoot

    This New Podcast Lets You Take a Peek Into Celebrities' Fridges (EXCLUSIVE)

    Comedian Dan Ahdoot wants to show you a side of celebrities you haven’t seen before — which is why he is having them open up their fridges. Anyone appearing on Ahdoot’s new podcast “Green Eggs & Dan,” which was launched by the podcast network Podglomerate Wednesday, has to bring along a photo of the inside [...]

More From Our Brands

Access exclusive content