AnyClip Media, which distributes targeted premium branded video content and ads across some 200,000 sites, announced that it has closed $21 million in funding from new and existing investors.

Investors in the round include two new ones: content delivery network provider Limelight Networks and Russian businessman Roman Abramovich’s Ervington Investments. Previous investors including Jerusalem Venture Partners and GTI Capital Group also participated.

Individual investors in AnyClip include iHeartMedia CEO Bob Pittman and GTI CEO Michael Schulhof, former president and CEO of Sony Corp. of America. Bank Leumi’s LeumiTech high-tech arm will be the supporting bank for AnyClip’s expansion activities.

AnyClip’s system analyzes videos to classify them in 50 categories and 200-plus subcategories, and catalogs metadata in a searchable online database. The company’s Sense and Match technology can curate custom playlists, which include targeted advertisements paired with premium video content. AnyClip will use the new funding to further develop TripleMatch, a system that dynamically matches playlists to relevant website verticals and audiences.

“We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising,” Gadi Tirosh, g.m. of Jerusalem Venture Partners and AnyClip’s chairman, said in a statement. “The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.”

According to AnyClip, its clients use its platform to serve video to 40 million to 80 million unique global viewers per month. Last year, the company launched its SafePlay technology, designed to improve transparency, viewability and brand safety of online video advertising inventory.

AnyClip, founded in 2008, has offices in Jerusalem and Tel Aviv, Israel, and New York.