Amy Emmerich Named Chief Content Officer at Refinery29

Amy Emmerich has been appointed to the new position of chief content officer by Refinery29.

In the new role, Emmerich will drive content strategy and distribution across channels as the brand scales globally, while also overseeing a 150-person team. The Refinery29 audience grew by nearly 200 percent to over 120 million monthly content views with programming that was delivered through multiple platforms.

“As Refinery29 continues to grow both globally and across platforms, it’s vital that we maintain our unique voice while continuing to be an organic part of our users’ lives,” Emmerich said. “I am honored to be leading such a talented team at a company that creates content to inspire and empower women, and I look forward to building an unprecedented model that will enhance our global expansion and scale.”

Since joining Refinery29 in December of last year, Emmerich built the video team, launched dozens of original series, led content programming across new distribution partners — including Snapchat Discover — and grew monthly video views by an increase of 994 percent from Jan-Nov of 2015.

“We’re living in a moment in media where content creation, monetization and distribution are being reconfigured, and Amy has the perfect blend of traditional and digital experience to navigate this new, ever changing environment and help us to continue to redefine it,” said Philippe von Borries, co-founder and co-CEO of Refinery29. “Since joining our team, she has demonstrated tremendous leadership and a rare ability to marry business acumen with creative intuition.”

Popular on Variety

More Digital

  • Jake Paul

    YouTuber Jake Paul Launches Entrepreneur How-To Platform, Financial Freedom Movement

    YouTuber Jake Paul wants you to be financially free, for $19.99 a month.  At a rally on Saturday, the content creator — along with influencer friends and around 50 teenage and tween-age fans, some chaperoned by parents — launched the Financial Freedom Movement (FFM) in partnership with GenZ Holdings Inc., a Los Angeles-based brand development [...]

  • HQ Trivia

    HQ Trivia Live Game App Shuts Down

    After a two and a half years, HQ Trivia — the live game-show app that gave away cash prizes to winners — is shutting down. HQ Trivia’s move to shut its doors was first reported by CNN. The company is laying off its 25 full-time staffers, according to the report. In a tweet Friday, CEO [...]

  • Golden Mics - The Podcast Academy

    The Oscars of Podcasting? First 'Golden Mics' Awards to Debut in 2021

    The burgeoning podcast biz is looking for its own version of the Oscars, Emmys and Grammys. On Friday, a group of podcast publishers and producers including Spotify, NPR, PRX, Sony Music Entertainment and Wondery announced the formation of the Podcast Academy, a membership-based organization dedicated to promoting the medium. As part of its charter, the [...]

  • Mike Bloomberg

    Mike Bloomberg's Odd Meme Blitz Spurs Instagram to Require Influencers to Disclose Paid Political Content

    A new paid meme campaign on Instagram by billionaire Mike Bloomberg, who’s running a guerrilla bid for the 2020 Democratic presidential nomination, has prompted Facebook to clarify that influencers on the platform must disclose such arrangements. This week, Bloomberg’s presidential campaign launched a broad campaign across at least 19 top Instagram accounts with a collective [...]

  • Disney+ on Roku

    Roku Takes Credit for Being 'Important' Part of Disney Plus's Booming Q4 Signups

    Roku, in announcing strong 2019 holiday-quarter results, gave a bit of a flex in claiming it was a key part of Disney Plus reeling in 26.5 million customers in Q4. CEO Anthony Wood, on the company’s earnings call Thursday, gave props to Disney for blowing past Wall Street expectations with the new streaming service in [...]

More From Our Brands

Access exclusive content