In the new role, Emmerich will drive content strategy and distribution across channels as the brand scales globally, while also overseeing a 150-person team. The Refinery29 audience grew by nearly 200 percent to over 120 million monthly content views with programming that was delivered through multiple platforms.
“As Refinery29 continues to grow both globally and across platforms, it’s vital that we maintain our unique voice while continuing to be an organic part of our users’ lives,” Emmerich said. “I am honored to be leading such a talented team at a company that creates content to inspire and empower women, and I look forward to building an unprecedented model that will enhance our global expansion and scale.”
Since joining Refinery29 in December of last year, Emmerich built the video team, launched dozens of original series, led content programming across new distribution partners — including Snapchat Discover — and grew monthly video views by an increase of 994 percent from Jan-Nov of 2015.
“We’re living in a moment in media where content creation, monetization and distribution are being reconfigured, and Amy has the perfect blend of traditional and digital experience to navigate this new, ever changing environment and help us to continue to redefine it,” said Philippe von Borries, co-founder and co-CEO of Refinery29. “Since joining our team, she has demonstrated tremendous leadership and a rare ability to marry business acumen with creative intuition.”