Amazon’s Fire TV Devices Outsold Apple TVs Last Year (Report)

Apple TV needs a refresh, and pronto, if new numbers from Parks Associates are to be believed. The market research outlet reported Friday that Apple TV slipped to fourth place on the list of most-sold streaming devices in 2014.

That list was led by Roku, with 34% of all U.S. consumers who bought a streaming device opting either for a Roku streaming box or stick in 2014. No. 2 was Google with 23%; 14% of consumers opted for a device made by a company other than Apple, Amazon, Roku or Google.

Twenty percent of all U.S. households own at least one streaming box, according to Parks, while 8% own at least one streaming stick.

Apple is expected to unveil a new version of its Apple TV at a press event in San Francisco next month. The new Apple TV will reportedly feature beefed-up hardware, a new remote control and a full app store to offer access to more apps from third-party publishers.

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