×

Amazon to Stream Video in High Dynamic Range Format in 2015

Amazon, after launching select titles in 4K Ultra HD high-resolution video, said it plans to add support for High Dynamic Range displays — promising a richer visual experience — to its Prime Instant Video service later this year.

The company said Amazon Studios’ original series will be the first to arrive in HDR video quality. Amazon’s originals include Golden Globe-winning “Transparent” (pictured above), “Bosch,” “Mozart in the Jungle” and “Alpha House.”

In addition, the e-commerce giant said it is working with Hollywood studios, tech companies and consumer-electronics companies to add expand HDR features for the Prime service. Amazon’s Prime Instant Video is currently available in the U.S., the U.K. and Germany to members of its free-shipping program.

High Dynamic Range televisions, compared with conventional HDTVs, provide much greater contrast with detailed shadows and distinct highlights to make colors appear brighter and more lifelike. Indeed, many in the entertainment biz are more bullish on HDR than on 4K, which quadruples the screen resolution in terms of the number of pixels to 3840 by 2160.

“4K Ultra HD picture resolution was just the beginning — we’re excited that Prime members will soon be able to view movies and TV shows including Amazon originals in HDR quality,” said Michael Paull, VP of digital video at Amazon. “HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video.”

An Amazon rep declined to reveal additional details, including whether the HDR video on Prime Instant Video would be compatible only with certain Ultra HD television units.

In December, Amazon launched a select number of titles in Ultra HD, and the company continues to expand selections available in 4K. Prime Instant Video content available in the high-resolution format include original series “Transparent,” “Alpha House,” “Mozart in the Jungle” and children’s series “Gortimer Gibbon’s Life on Normal Street,” as well as BBC’s “Orphan Black.” Netflix also offers Ultra HD video selections but requires subscribers to take the $12.99-per-month “family tier” to access to 4K content; Amazon has pointedly noted that it offers 4K content at no additional charge to Prime members.

In addition, Amazon’s Instant Video storefront provides for rent or purchase of recent releases like “Gone Girl,” “Boyhood” and “Birdman” as well as classics like the “Star Wars” saga, in addition to in-season shows like “The Walking Dead,” “Scandal” and “Better Call Saul.”

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content