You will be redirected back to your article in seconds

Amazon Launches New Fire TV with 4K, $50 Tablet and 5 Other Devices

Amazon announced seven new devices — stepping up its hardware battle with Apple — including a new version of its Fire TV set-top with support for 4K Ultra HD video, a video-game model of the Fire TV and a $50 tablet.

The launch of the next-generation Fire TV isn’t a surprise: Amazon stopped selling the initial model last month, an indication that a successor was coming down the pike. The company’s $50 Fire tablet, with a 7-inch screen, had been previously reported.

Amazon’s lineup of new products, timed ahead of the holiday shopping season, come a week after Apple introduced an upgraded model of its Apple TV box (which does not support 4K video), the iPad Pro tablet for business users, and the new iPhone 6s and 6s Plus smartphones.

On one front, Amazon has faltered: The e-commerce company killed its Fire Phone, a bid to challenge Apple’s iPhone, and recently laid off dozens of employees from its Lab 126 division.

Here’s a rundown of the Amazon’s fall 2015 hardware family:

  • Fire TV: At $100 — the same price as the first-generation device — the new box provides 75% faster performance and expansion slot for 128 Gigabytes to download apps and games (in addition to 8 GB built-in). With 4K support, users will be able to watch Amazon Video’s Ultra HD titles on compatible TVs; those include series such as Amazon Studios’ “Transparent,” “Better Call Saul” and “Orphan Black” and movies such as “Captain Phillips,” “Men in Black 3” and “Moneyball.” Services available on Fire TV remain the same and include Netflix, Hulu, Amazon Video, HBO Now and WatchESPN. Slated to start shipping Oct. 5.
  • Fire TV Stick with Voice Remote: The $50 HDMI-based adapter now includes for voice commands, like the Fire TV set-top, letting users speak the name of a movie, TV show, actor, director or genre to get search results. Amazon says the new Fire TV Stick has four times the storage and twice the memory of Google’s Chromecast. To ship Oct. 22.
  • Fire TV Gaming Edition: Priced at $140, the bundle includes the new Fire TV, new game controller, a 32 GB microSD card and two games: “Shovel Knight” and Disney’s “DuckTales.” Also to ship Oct. 5; purchased separately, the Fire TV Game Controller is $50.
  • Fire tablet: The $50 device features a quad-core processor, front- and rear-facing cameras, up to 128 GB of expandable storage. Also available in six-pack discount at $250. Ships Sept. 30.
  • Fire HD 8 and Fire HD 10: Tablets with 8- and 10.1-inch widescreen HD displays, priced at $150 and $230 respectively, are “designed for entertainment.” The new devices, each at a slim 7.7 millimeters thick, include quad-core processors and stereo speakers with Dolby Audio. Fire HD 8 is available in four colors: black, magenta, blue and tangerine; Fire HD 10 comes in either black or white. Shipping Sept. 30.
  • Fire Kids Edition: New $100 tablet with 7-inch screen (versus $150 in the initial model launched last year) includes an updated kid-proof blue case; one year of Amazon FreeTime Unlimited, which includes more than 10,000 books, videos, educational apps and games; and 20,000 prescreened, age-appropriate websites and YouTube videos. To ship Sept. 30.

More Digital

  • Fortnite Battle Royale

    Epic Pulls 'Fortnite' Ads From YouTube After Child Predator Controversy

    Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]

  • New Video Shows Off Vive Cosmos

    New Video Shows Off Vive Cosmos VR Controllers

    There’s still much to be learned about HTC’s Vive Cosmos — like release date, specs, and price — but Wednesday the company released a short teaser video giving a slightly better glimpse of the controllers in action. The new controllers look a bit like rival VR headset Oculus Rift’s Touch controller, though reversed in some [...]

  • YouTube logo

    Disney Reportedly Pulls YouTube Ads Over Child-Exploitation Controversy

    YouTube is facing yet another big advertiser backlash, with Disney among the marketers said to have pulled their ad spending after the Google-owned video platform was accused of facilitating what a critic described as a “soft-core pedophilia ring.” Vlogger Matt Watson, in a Feb. 17 video on his YouTube channel MattsWhatItIs, showed how YouTube’s algorithms [...]

  • Samsung Galaxy S10, Galaxy S10+ Unveiled

    Samsung Announces Galaxy S10, Galaxy S10+ Phones

    Samsung officially announced its new flagship phones, the Galaxy S10 and its larger sibling, Galaxy S10+, at its Unpacked press event in San Francisco on Wednesday morning. The new phone features a punch-hole cut-out for its front-facing camera, which allowed the company to use an edge-to-edge screen design without the notch found on the latest [...]

  • Samsung's Galaxy Fold Unveiled at Unpacked

    Samsung Announces Galaxy Fold, a $1,980 Foldable Phone

    Samsung officially announced its new foldable phone, dubbed the Galaxy Fold, at its Unpacked press event in San Francisco Wednesday morning. The device features two screens that unfold to a tablet-sized slate. “We are giving you a device that doesn’t just define a new category, it defies categories,” said Samsung senior vice president of product [...]

  • ABC-Oscar-Game

    ABC to Launch Oscars Live Play-Along Game With $50,000 Grand Prize

    ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster is launching “The Official Oscar Game,” a live game that will let viewers play along in real time during the awards presentation. The game’s [...]

  • Dave Finocchio - Bleacher Report

    Bleacher Report Co-Founder Dave Finocchio to Exit This Summer

    Dave Finocchio is leaving Turner’s Bleacher Report, the millennial-skewing digital sports company he co-founded in 2005 and led as CEO for the last three years. With Finocchio set to exit in June, Turner Sports has named Howard Mittman as CEO of Bleacher Report to replace him. Finocchio hired Mittman, who has held a dual role [...]

More From Our Brands

Access exclusive content