×
You will be redirected back to your article in seconds

Amazon Hires Ex-ABC Marketer Mike Benson to Head Advertising for Original TV Series

Amazon.com has hired Mike Benson, former ABC marketing boss and chief creative officer at Time Warner Inc., as head of brand marketing and creative development for Amazon Digital Video.

In his new role, Benson will be responsible for overseeing marketing and advertising for Amazon’s original TV series. He will work out of Amazon’s Santa Monica, Calif., offices, reporting to Michael Paull, VP of Amazon Digital Video.

Benson most recently was president of Hurryback, an L.A.-based entertainment marketing and consulting company. Prior to that, he was chief creative officer at Time Warner Global Media Group from May 2011 to February 2014.

As exec VP of marketing at Disney/ABC Television Group for 12 years, Benson oversaw marketing, advertising and promotion for ABC primetime, latenight and ABC Studios programming. He was responsible for marketing TV shows including “Modern Family,” “Lost,” “Desperate Housewives,” “Dancing With the Stars,” “The Bachelor” and “Grey’s Anatomy.”

Benson has plenty of work cut out for him. Last week, Amazon Studios ordered five new original series — including alternate-history thriller “The Man in the High Castle” based on the Philip K. Dick novel and dark comedy “Mad Dogs” — and renewed drama “Mozart in the Jungle” for a second season.

Popular on Variety

Amazon Studios previously announced three original series to debut in 2015: “Hand of God,” from Marc Forster and Ben Watkins; comedy “Red Oaks,” from Steven Soderbergh, David Gordon Green, Greg Jacobs and Joe Gangemi; and kids’ series “Wishenpoof!” from Angela C. Santomero and Out of the Blue Enterprises.

In addition, Amazon Studios has inked a pact with Woody Allen for the filmmaker’s first TV series. The company in 2015 also expects to produce or acquire up to a dozen original movies for theatrical release and early-window distribution on Prime Instant Video.

More Digital

  • PewDiePie

    PewDiePie Is the Most-Watched YouTube Creator of 2019 With 4 Billion Views

    PewDiePie’s Bro Army remains stronger than ever: The top YouTuber is the most-viewed creator of 2019 on the platform year-to-date, with more than 4 billion views this year, according to YouTube. The comedian, game vlogger and meme aficionado, whose real name is Felix Kjellberg, is also the most-subscribed individual YouTube creator, currently with 102 million [...]

  • Variety Summit Examines Streaming Options and

    Variety Summit Examines Streaming Options and Innovation

    Analytics, monetization and the expanding landscape of entertainment will be the focus of Variety’s Innovate Summit: Discovery & Data Science in Media on Dec. 5 in West Hollywood. The event is presented by PwC. The summit will feature 32 speakers, each considered industry leaders in the emerging world of streaming. Each panel will speak to [...]

  • Talas World Xandra

    Amazon Alexa Gets First Interactive Audio Original, Courtesy of Xandra (EXCLUSIVE)

    First there was “Bandersnatch,” now there is “Tala’s World.” Interactive media is making the jump to smart speakers, starting with a new serialized young adult adventure series produced by audio startup Xandra, and licensed exclusively by Amazon. “Tala’s World” consists of seven episodes, which invite listeners to come along on an audio adventure that involves [...]

  • Billie Eilish Dazzles Crowd With Intimate

    Billie Eilish Dazzles Crowd With Intimate Acoustic Set at Apple Headquarters

    “This is really insane. Nothing like this has ever been done on this stage.” Billie Eilish was addressing the packed crowd midway through her set at the Steve Jobs Theater at Apple Park in California’s Silicon Valley, marking the first time an artist has given a public concert at the iconic home to Apple’s keynote [...]

  • James-Charles-YouTube

    YouTube Reveals 2019 Top-Trending Videos, Most-Viewed Music Videos

    YouTube is out with its year-in-review lists for 2019, documenting the top videos, trends, creators, music, games and more. Leading the list of U.S. top-trending videos was beauty influencer James Charles’ “No More Lies” (pictured above), his video response to accusations of betrayal and misbehavior by vlogger Tati Westbrook. After the controversy blew up in [...]

  • Billie Eilish in Talks With Apple

    Billie Eilish Nearing Deal With Apple TV Plus for R.J. Cutler-Helmed Documentary

    Apple TV Plus is nearing a deal to acquire a yet-untitled Billie Eilish documentary, directed by R.J. Cutler and produced by Interscope Films, a source close to the situation confirmed to Variety. While reports have that said that film is part of a $25 million deal and has a budget between $1-2 million, a source [...]

  • Instagram Logo

    Instagram Finally Starts Checking Whether Users Are Actually at Least 13 Years Old

    Instagram will finally begin enforcing its policy to allow only users 13 or older to sign up for the service in most countries — or, at any rate, people who claim they’re at least 13. Starting Wednesday (Dec. 4), the Facebook-owned photo and video platform will ask for date of birth when someone creates an [...]

More From Our Brands

Access exclusive content