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Former Shine Group Chief Joins Foundry VFX Firm As CEO

Former Shine Group chief Alex Mahon has joined London-based vfx firm the Foundry as CEO.

The deal comes on the heels of HgCapital’s acquisition of the firm, which produces vfx and visualization software used in design and entertainment, in July. Mahon said she aims to expand Foundry’s base of operations at a time when demand for visual design and storytelling tools is exploding across entertainment and other industries.

Mahon succeeds Bill Collis as CEO. He will remain president and a board member.

Mahon is one of the U.K. television’s most highly regarded executives. She said the CEO role at Foundry appealed to her because the company’s focus blends technology with storytelling and international growth.

“That ability to evolve and create at a rapid pace — that’s a very exciting place to be,” Mahon told Variety. “The overlap of technology and creative storytelling is very attractive to me.”

Despite her background in TV production and distribution, Mahon said Foundry does not intend to expand into original production. In fact, the company aims to spread its wings as a provider of design and visualization tools to high-end industries outside of media, ranging from footwear to car dashboards to virtual reality products. “Everybody is constantly looking for visual ways of communication,” Mahon said.

Mahon previously ran Elisabeth Murdoch’s Shine Group production conglomerate. She was a key player in its rapid growth from 2006 through 2014 with acquisitions and the launch of international outposts in Europe and Australia. She stepped down from Shine Group in late 2014 after its merger with Endemol.

Before Shine, Mahon held exec posts at Talkback Thames, FremantleMedia and RTL Group.

The Foundry was formed in 1996. It has offices in Dublin, Manchester, Los Angeles and Silicon Valley, Shanghai and Austin, Texas.

Mahon’s “wealth of experience within both the technology and creative areas will support the huge growth potential of this innovative company over the next stage of its development,” said Hg Capital managing partner Nic Humphries.

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