The album, the singer’s first since the record-smashing “21” in 2011, will hit stores on Thursday. “25” is sure to be another mega-seller, but, citing individuals close to the situation, Adele was “closely involved” with the decision to forgo the digital route. The streaming services have not yet commented on the reported decision.
Her first single off the album, “Hello,” reached hit status quickly after being released last month. It’s sold more than 1.1 million copies already, and the music video has more than 400 million views on YouTube.
Adele is only the latest big star to eschew streaming services. Taylor Swift has been vocal about the subject, removing her massive hit album “1989” from Spotify nearly a year ago.
“21” sold a whopping 4.6 million copies in the U.K. and 11 million in the U.S. following its release almost five years ago. It also cleaned up at the Grammys, taking home album of the year, among many other big awards, in 2012.
Columbia Records is releasing the album in the U.S. XL Recording is releasing “25” in Europe and the majority of the rest of the world.