First Look Media, the multiplatform media company founded by eBay billionaire Pierre Omidyar, has hired advertising and TV veteran Adam Pincus as executive VP of programming and content.

In the new role, Pincus will manage First Look’s overall programming strategy and development and production of content including feature films, TV and digital programming. In addition, he will oversee content on First Look’s digital properties.

“Adam is one of the sharpest and most creative executives in the business,” Michael Bloom, president of First Look Media, said in announcing his hire. “He’s worked extensively with creators and talent, he’s got great taste, and his inventive approach and deep industry knowledge will be critical as we roll out our vision of becoming the premiere platform for independent voices.”

Launched in 2013, First Look Media produces investigative journalism, documentary films and entertainment content, distributed on its own properties and via partners.

Most recently, Pincus was head of programming and production at GroupM Entertainment North America. At GME, he oversaw television and digital content, including series for NBC and Canadian broadcasters CBC, Shaw and CHCH and digital series for Hulu, Alloy Digital and Spin Media. He also worked with the firm’s portfolio of content investments including Vice Media, Fullscreen and Indigenous Media.

Earlier, Pincus was a managing partner at GroupM’s MediaCom media-buying firm and was director of the agency’s branded-entertainment unit, MediaCom Beyond Advertising. Prior to joining MediaCom, Pincus owned and operated his own production company, Hour One, where he executive produced “Nimrod Nation,” an eight-part series for the Sundance Channel that won a Peabody Award. He also worked as senior VP of on-air, original programming and new media at Sundance.

Pincus began his career in Viacom’s New Media, Interactive TV and Interactive Services groups, developing content and platforms for business units including Nickelodeon, Paramount, MacMillan, Nick-at-Nite and Sundance Channel.