×
You will be redirected back to your article in seconds

ABC Family Uses Virtual Reality to Promote New Series ‘Stitchers’

Ever wanted to solve a murder mystery firsthand? Then get ready to bust out your VR goggles.

ABC Family is using virtual reality for the first time to promote its new sci-fi crime drama “Stitchers,” which premieres on the network this Tuesday. The show’s Android app, aptly called Stitchers: Hack The Case, invites users to explore the memories of a murder victim through spheric VR video sequences in order to find clues and eventually solve the crime.

SEE MORE: TV Review: “Stitchers”

The app isn’t exclusively built for VR and can be explored without a VR viewer as well. “Our strategy was to make the app as inclusive as possible so that you get a great experience whether or not you use the virtual reality viewers,” said ABC Family’s social media manager, Larry Del Santo.

ABC Family is also giving away custom-branded viewers based on Google’s Cardboard technology that have been manufactured by San Francisco-based Dodo. “We felt that Dodo case is very simple to put together with little or no directions at all.,” said DelSanto. “We were also happy with how much we were able to customize the case.”

Even users that do have a VR viewer won’t be able to experience the entire app in virtual reality. VR sequences are just one part of the experience, often followed by quizzes and other elements that require the use of the touch screen, forcing users to switch back and forth between their headset and regular smartphone use.

ABC Family used Kyle Harris, the actor who plays one of the investigators on the show, to guide users through these transitions, and Del Santo argued that switching between VR and real world fits perfectly with the theme of the show, which has investigators temporarily tap into the memory of the deceased to solve their cases.

Popular on Variety

More Digital

  • "The Stockholm Syndrome" - Pictured: Rajesh

    Inside the Blockbuster $600 Million 'Big Bang Theory' Streaming Deal With HBO Max

    As one of TV’s most popular shows of the past 20 years, “The Big Bang Theory” was sure to command a huge price when the streaming rights were finally shopped in a red-hot market for iconic comedies with large libraries. But “Big Bang Theory” wasn’t shopped widely on the open market before the streaming pact [...]

  • Mark Zuckerberg Facebook

    Mark Zuckerberg Can Be Overruled by Facebook's New Oversight Board on Content Decisions

    Mark Zuckerberg, chairman and CEO of Facebook, can’t be ousted by investors — he owns a controlling interest in the company’s voting shares. But according to the social giant, the new Oversight Board — colloquially called Facebook’s “Supreme Court” — that it is setting up to adjudicate appeals about whether to leave up or take [...]

  • YouTube - Google UK Offices

    Google Launches Ability to Find Key Moments in YouTube Videos via Search

    Google has introduced a new way to find exact moments in YouTube videos through its search engine, with initial partners including CBS Sports. According to Google, search results now will provide links to key moments within the video — if, that is, YouTube content creators have provided the necessary timestamp information to Google. “You’ll be [...]

  • Spotify logo is presented on a

    Spotify VP Paul Vogel Talks Subscription Prices, Label Licenses, Podcasts

    The annual Goldman Sachs Communacopia Conference gives representatives from major companies the opportunity to present to the investment community, and Paul Vogel, Spotify’s VP and head of financial planning & analysis, treasury and investor relations, spoke on the streaming giant’s behalf on Tuesday morning. While many of his comments were statements frequently heard in the [...]

  • Directv Now

    AT&T Sued for Allegedly Creating Bogus DirecTV Now Accounts

    A group of investors sued AT&T, alleging the telco artificially inflated subscriber counts for its DirecTV Now streaming service — including by creating fake accounts. In the federal class-action lawsuit, the plaintiffs allege that AT&T wanted to make DirecTV Now seem more successful than it actually was as another way to rationalize its $85 billion [...]

  • Streaming Battle: Disney, Apple and More

    The Battle for Eyeballs Makes for an Action-Packed Streaming Arena (Column)

    It came as no surprise last week that Disney CEO Bob Iger had resigned from the Apple board since the two companies are poised to launch competing subscription streaming services in less than two months. But Iger’s departure (announced the same day that Apple revealed its Nov. 1 launch date and $5-a-month price point) underscores [...]

  • AVOD streaming video OTT users -

    Fast-Growing Asia Video Market Awaits Arrival of Disney Plus and Apple

    Asia’s over-the-top video streaming market is growing so strongly that there is currently room for a wide variety of business models. Local companies have many of the most compelling success stories, but the global players have found plenty to chew on too, and competition is expected to increase with Disney and Apple launches starting from [...]

More From Our Brands

Access exclusive content