A+E Networks announced Tuesday its investment in Panna, a cooking brand featuring videos from top chefs and an app with video recipes and instructions.
The Panna app, which is free but offers in-app purchases, has been downloaded over 1 million times and offers users over 250 video recipes from 30 Michelin-starred chefs. Users can annotate recipes with personal notes and reminders, get cooking questions answered with Ask the Chef, Panna’s kitchen hotline, and create automatic shopping lists. The app offers a free 30-day trial with an annual $19.99 subscription fee.
Recently, Panna launched Simmer, which enables users to upload their own recipes in 30-second steps and share videos with other Simmer users on Facebook, Twitter or a personal website.
“Panna is focused on the intersection of premium video content and digital product to deliver great experiences,” President and CEO of A+E Networks Nancy Dubuc said. “Given those are areas of focus for FYI, we are extremely excited to partner with Panna.”
“It’s thrilling to partner with a company so committed to bringing entertainment into the digital age,” Panna founder and CEO David Ellner said. “A+E Networks is an industry pioneer and we look forward to leveraging Panna’s video technology and chef-driven content to create rich new experiences for the FYI audience.”
FYI and Panna kicked off their partnership with a series of 45-second interstitials, playfully called “12 Hacks of Christmas,” airing each night during FYI’s primetime block through Dec. 24. Recipes from notable chefs including Seamus Mullen, Michael Anthony, Michael Tusk and the Canal House will help viewers prepare meals during the holiday season.