You will be redirected back to your article in seconds

72 Percent of Internet Users Are on Facebook, Only 23 Percent on Twitter

Facebook is more than three times as popular as Twitter among adult U.S. Internet users, according to new data from the Pew Research Center, which also has Twitter trailing Instagram, LinkedIn and Pinterest.

Pew’s newest “Mobile Messaging and Social Media” report shows that 72% of U.S. adult Internet users are on Facebook, whereas only 23% of all U.S. adult Internet users are on Twitter; 28% use the Facebook-owned Instagram, 31% use Pinterest and 25% use LinkedIn.

Facebook also leads Twitter in engagement: 70 percent of its users access the social network every day, and another 21% check it at least once a week. In comparison, only 38% of Twitter users check the service once a day, and another 21% tune in at least once a week. That leaves 40% of Twitter users checking the service less than weekly, compared to just 9% for Facebook.

Pew’s survey, which was conducted during March and April, also shows some other interesting demographic differences. Most striking may be the racial composition of each network’s user base: Twitter is being used by 28% of all black adult Internet users as well as 28% of all Hispanic adult Internet users, but only 20% of all white adult Internet users.

Facebook, on the other hand, is slightly more popular among white than black Internet users, but more than makes up for this with Instagram, with 47% of black adult Internet users accessing Instagram, whereas only 21% of white adult Internet users do so.

The popularity of Instagram and Twitter among minorities stands in stark contrast to the lack of workplace diversity at Facebook and Twitter: Only 4% of Twitter’s workforce and only 5% of Facebook’s workforce is black or Hispanic, according to diversity numbers released by both companies.

Popular on Variety

More Digital

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

More From Our Brands

Access exclusive content