PARIS– Afrostream, the streaming platform dedicated to Black movies and skeins, has inked a multi-year deal with Sony Pictures Television.
Kicking off in November, the pact will allow Afrostream to expand its catalogue of premium content with 55 movies, including “This Christmas” with Idris Elba and Loretta Devine, and “Think like a Man,” as well as three TV series such as Aaron McGruder’s cartoon series “The Boondocks,” which will be available both on mobile devices and connected TV’s. Deal also includes classics like “Boyz N the Hood” and “Bad Boys.”
“Sony Pictures Television’s movies and series have already had undeniable success in the US, and now our aim is to make these incredible stories available to our subscribers in Europe and Africa. We are convinced that this type of high value content will have tremendous success,” said Tonjé Bakang, Afrostream’s CEO and founder.
Bakang said Afrostream aims to target Black communities and beyond with movies and series that have never been distributed to Europe’s French-speaking countries or Africa. There are an estimated 15 million afro-descendants in Europe and more than 900 million sub-Saharan Africans, per Bakang.
Available in France, Belgium, Luxembourg, Switzerland, Senegal and Ivory Coast, Afrostream’s catalogue already includes hit series such as Tyler Perry’s “For Better or Worse” and premium Nigerian skeins “Before 30.” The service has packages ranging from $8 per month to $68 per year, giving subscribers access to premium content in their original version or with French subtitles.
Afrostream will launch in English-speaking countries by the end of 2016. The innovative streaming platform is being backed by France’s biggest telco group Orange via its Digital Ventures division and it has a partnership with TF1’s VOD service MYTF1VOD.