After a free one-month trial, pricing across all three Southern European markets will be the same, Euros 7.99 ($8.90) per month for standard definition, basic single connection. Two simultaneous connections in HD format will cost Euros 9.99, and a premium plan of four simultaneous connections in Ultra HD will cost Euros 11.99.
Netflix will be available on Smart TVs, tablets, smartphones, computers, and various video game consoles and set-top boxes connected to the Internet, in addition to Apple TV and Google Chromecast. In Spain, Netflix will also be streaming via telecom-service operated Vodafone TV. In Italy it will be available through both Telecom Italia and Vodafone.
As for what content Netflix will be offering, Italian subs will not be getting “House of Cards,” aired thanks to pre-existing deals on Rupert Murdoch’s Sky paybox, or “Orange Is the New Black,” which runs on Silvio Berlusconi’s Mediaset Premium service. But they will get other more recent Netflix originals, including Marvel’s “Jessica Jones,” “Daredevil,” “Marco Polo,” and “Narcos.”
In terms of producing local content, Netflix is financing an Italian animation spinoff series, “Winx Club Wow: World of Winx,” produced by Rainbow Studios as a Netflix original, with plans for it to air globally in 2016. Also deemed imminent is the announcement of a high-profile Italo skein, on a par in scope with their French original production “Marseilles.”
Netflix has inked a slew of deals with Italo distributors, including a multi-year agreement with Leone Film Group which handles both Italo rights to high-profile Hollywood indie titles such as Quentin Tarantino’s “The Hateful Eight” and upcoming pics by hot local directors such as Giuseppe Tornatore and Paolo Virzì.
Netflix is already present across a wide swathe of Europe including the UK, Germany, France, The Netherlands, Belgium, Switzerland, and several Nordic countries. The UK is their largest international territory with an estimated 4.5 million subs and they have some 650,000 clients in Germany.
A recent report by London-based IHS Cinema Intelligence estimates that by 2019 Western Europe will account for 23 percent of Netflix’s total client base.