×

UniFrance Unveils MyFrenchFilmFestival Lineup

PARIS– UniFrance is upping the ante for the fifth edition of its online festival MyFrenchFilmFestival, showcasing A-list festival players, local commercial and critical successes.

Melanie Laurent’s “Breathe” and “Hippocrate” (pictured above), both heading from Cannes’ Critics Week,  Robin Campillo’s “Eastern Boys,” winner of Venice’s Horizons prize, and Helene Cattet and Bruno Forzani’s “The Strange Color of Your Body’s Tears ” are among the 10 feature films set to compete at MyFrenchFilmFestival. A second competition selection comprises 10 short films, notably the animated “A Town Called Panic: The Christmas Log,” “Guy Moquet” and “Shadow.”

MyFrenchFilmFestival’s lineup was unveiled today at a press conference organized at the French culture ministry. Organized by UniFrance Jean-Paul Salomé and managing director Isabelle Giordano, the presser was attended by culture minister Fleur Pellerin, CNC president Frederique Bredin and Michel Gondry, who succeeds to Jean-Pierre Jeunet as president of the directors’ jury.

The online fest was launched by UniFrance to promote French films that may not be so easy to sell widely, as well as test the VOD market across the world. While the initiative is still not financially lucrative, it’s gradually gained the support of local sales agents, including Bac, Films Distribution, Le Pacte, Other Angle and Gaumont, who see the fest as an opportunity to reach wider audiences and possibly help foreign auds acquire a taste for French movies.

“Today, VOD has profoundly modified our industry, its release windows and its modes of consumption,” said Salomé. “Over and beyond the figures, film buffs around the world tell us how much they love our films, our directors and our actors, and that their appetite for discovery never fails once we give them the possibility of accessing original works,” added Giordano.

Last year’s edition attracted 4 million online viewings worldwide in just one month on the site MyFrenchFilmFestival.com and was backed by 20 partners.

This edition has enlisted a record 25 partners, including the U.S.’s Amazon, Canada’s Shaw, France’s Dailymotion, Spain’s Filmin, China’s Youku. Pics will also play on iTunes and Google Play, across 90 and 15 countries, respectively.

Movies will be available in 13 languages and free to stream on MyFrenchFilmFestival.com as well as on VOD platforms in Latin America, China, Poland, Russia and Turkey. In other countries, prices will range from 1.99 Euros for a single film rental and 9.99 Euros for a full-access to the entire selection.

Presided by Gondry, the directors’ jury will bring together Joachim Lafosse, Nadav Lapid and Abderrahmane Sissako. The best movie will be awarded the Chopard Prize of Directors.

Fest will hand out two other nods: the international press (whose jury includes Variety’s chief international film critic Peter Debruge) and the Lacoste audience awards.

The online event is set to run Jan. 16-Feb. 16.

Feature films in competition: 

“How I Came To Hate Math” (“Comment j’ai detesté les maths”), Olivier Peyon

“Eastern Boys,” Robin Campillo

“The Strange Color of Your Body’s Tears” (“L’etrange couleur des larmes de ton corps”), Helene Cattet, Bruno Forzani

“Gazelles,” Mona Achache

“Hippocrate,” Thomas Lilti

“Breathe” (“Respire”), Melanie Laurent

“Miss And The Doctors” (“Tirez la langue, mademoiselle”), Axelle Ropert

Fool Circle” (“Tristesse Club”), Vincent Mariette

“A Place on Earth” (“Une Place Sur Terre”), Fabienne Godet

“Vandal,” Helier Cisterne

Short Films in Competition: 

“Aissa,” Clement Trehin-Lalanne

“A Town Called Panic: The Christmas Log,” Stephane Aubier, Vincent Patar

“Dip N’ Dance,” Hugo Cierzniak

“Extrasystale,” Alice Douard

“Guy Moquet,” Demis Herenger

“Carefree” (“Les insouciants”), Louise de Premonville

“Molii,” Hakim Zouhani, Yassine Qnia, Carine May and Mourad Boudaoud

“The Return” (“Le retour”), Yohann Kouam

“Shadow,” Lorenzo Recio

“A Day Out in Paris” (“La viree à paname”), Carine May, Hakim Zouhani

 

 

Popular on Variety

More Digital

  • A view of the SK Telecom

    Korean Regulators Approve Four-Way Streaming Merger

    South Korean regulators have approved the merger of the video services of three local broadcasters and SK Telecom’s streaming app Oksusu. The new service, operating under the name Wavve will launch in September and be Korea’s largest. Proposed in January as a measure to combat the incursion of international video players, the deal was given [...]

  • siriusxm on playstation

    SiriusXM Announces $4 Streaming Plan for Students

    SiriusXM took another step towards taking its subscription service past the car Tuesday: The company announced a new student subscription tier that gives eligible college students access to music and talk radio stations on their mobile and connected devices for $4 per month. Some of the content available for this price includes SiriusXM’s more than [...]

  • Mission - Impossible - 1996

    Stan Australian Streamer Inks Content Deal With Paramount

    Stan, the Australian streaming video firm owned by Nine Entertainment, has signed a content supply deal with Paramount Pictures. The multi-year agreement adds to Stan’s line up of arrangements with Hollywood suppliers that already includes MGM, Disney, and Lionsgate. Subscription video has taken off hugely in Australia, where there are now an estimated 12.3 million [...]

  • Good Boys Movie

    ‘Good Boys’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Good Boys.” Ads placed for the comedy had an estimated media value of $4.42 million through Sunday for [...]

  • Janice Lee

    Asian Streamer Viu Adds Wattpad Development Deal

    Multi-territory Asian video streaming service Viu has struck an original content deal with tech-driven story firm Wattpad. Together they aim to develop film and TV series under the Viu Original label. Canada-based Wattpad hosts a vast library of user-generated stories, with a claimed user base of 80 million, including 22 million in the Asia Pacific [...]

  • Oculus Go Product Shot

    Former Oculus Head of Mobile VR Max Cohen Leaves Facebook

    Early Oculus staffer Max Cohen, who at one point led mobile product for the VR unit, has left Facebook this week, Variety has learned. Cohen’s departure is just the latest staff defection for Facebook’s VR team, which recently also lost its head of VR product, Oculus co-founder Nate Mitchell. A Facebook spokesperson declined to comment. [...]

  • YouTube logo

    YouTube Reportedly to Stop Targeting Ads in Videos for Children

    YouTube is finalizing a plan under which it would no longer serve targeted ads in videos that are popular with kids, Bloomberg reported, citing anonymous sources. The move is intended to appease U.S. regulators that have been investigating whether YouTube violated privacy laws that prohibit online services from collecting data on children, according to the [...]

More From Our Brands

Access exclusive content