×
You will be redirected back to your article in seconds

BLS Film Conference: Netflix Set To Launch In Italy In Fourth Quarter

ROME — Netflix will be launching in Italy by the end of this year, though it’s not yet official.

Confirmation emerged during a confab held by Italy’s Business Location South Tyrol — Alto Adige BLS film fund attended by top Italian, German, Austrian, and Swiss industryites.

An industry source tells Variety that Netflix will launch their Italian operation in the fourth quarter, most likely in October.

There was no comment from Netflix head of communications for Europe Joris Evers beyond reiterating that “we plan to be global by end of 2016.”

According to the insider, Netflix will face plenty of obstacles in Italy, where slow Internet is considered a major stumbling block to over-the-top content delivery to the country’s 14 million broadband homes.

“The broadband in Italy is still a huge problem in terms of the number of users you can reach,” the source said.

Top telco operator Telecom Italia said in March they are in talks to make a deal with Netflix under which Netflix would become available on their content platform. The telco has also pledged to give Italian broadband delivery a big boost over the next two years.

As for the impact of Netflix’s arrival in Italy for the local industry, it is of course a good opportunity to sell library content. But local industryites are concerned about how interested Netflix is, or will be, in local — Italian and European — fare.

The April 22-24 BLS Incontri confab was attended by the cream of the crop of the Italian, German, Austrian and Swiss film and TV industryites. Attendees included Marco Chimenz, prexy of Rome’s Cattleya; Jan Mojto, prexy of German powerhouse Beta Film; Alexander Dumreicher-Ivanceanu, managing director of Vienna-based auteur shingle Amour Fou; and Swiss producer Tiziana Soudani, founder and chief of Amka Films Productions.

More Digital

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content