Apple Music, iTunes Movies, iBooks Hit China

Apple has expanded its reach in China, launching Apple Music, iTunes movies and iBooks in the lucrative market.

China’s Apple Music, which already includes millions of songs, features music from local artists, including Eason Chan, Li Ronghao, JJ Lin and G.E.M., as well as a wide range of international musicians, such as Taylor Swift and Ed Sheeran.

“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, in a statement on Tuesday night. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.”

Apple Music will cost 10 yuan ($1.57) a month after the same three-month free trial available in the U.S. (famously slammed by Swift). iTunes movies range from 5 yuan ($0.79) for HD rentals to 18 yuan ($2.83) for HD purchases. Paid iBooks start from 0.5 yuan ($0.08), although free iBooks are available as well.

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